Daisy Whitney and I are pleased to present the 40th edition (whoo-hoo!) of the VideoNuze Report podcast, for November 13, 2009.
This week Daisy first shares observations on her recent interview with Gary Vaynerchuk, who is best known as the host of Wine Library TV/The Thunder Show. Gary has a new book out called "Crush It!" part of a 10-book deal he did with HarperStudio. The book focuses on how you can build your personal brand using all of the Internet's various communications tools. Vaynerchuk has a lot of credibility as he's built up a huge following for Wine Library TV. Now with the books, he's showing how online popularity can be leveraged into the print world. For a good example of the show, check out this episode featuring Wayne Gretzky.
We then shift to my post from earlier this week, "Sony Gets It Wrong with 'Meatballs' Promotion." I took Sony Electronics to task for a new promotion they're starting which provides a free 24 hour rental of the movie "Cloudy With a Chance of Meatballs" to buyers of connected Sony Bravia TVs and Blu-ray disc players. It's also available as a $24.95 rental for current owners of these devices. I explain more about why I think this promotion falls way short and does little to advance the agenda of delivering movies via broadband.
Click here to listen to the podcast (14 minutes, 12 seconds)
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