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  • VideoNuze Podcast #553: Should Netflix Crackdown on Password Sharing or Consider an Ad Model?

    Welcome to the 553rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On today’s podcast Colin and I explore whether Netflix should pursue a crackdown on subscribers sharing their passwords (as it’s doing in a trial) or if it should consider launching a lower-priced, advertising support tier, or if it should do both.

    Earlier this week Colin shared thoughts about the potential consequences of policing passwords and I wrote about the benefits of offering subscribers more pricing flexibility as other streaming services do already. On today’s podcast we dig deeper into both of these approaches and agree an action plan will become more urgent if there’s a fall in U.S. subscribers in the first or second quarter this year.
     
    Listen in to learn more!

    Click here to listen to the podcast (25 minutes, 18 seconds)



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