VideoNuze Podcast #541: Premium TV Taps Free StreamingFriday, December 11, 2020, 1:39 PM ET|Posted by Will Richmond
I’m pleased to present the 541st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I discuss the recent activation of a Showtime channel within the free Pluto TV service. Showtime and Pluto TV are both part of ViacomCBS and in this case Showtime is tapping into free streaming to drive more subscriptions and higher brand awareness. Colin sees it as part of a larger trend toward “virtual linear TV” channels that streaming offers and a potential alternative to free trials that SVOD services have long used.
Listen in to learn more!
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Topics: Pluto.tv, Podcast, Showtime