Friday, October 23, 2020, 10:51 AM ET|Posted by Will Richmond
I’m pleased to present the 535th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
By far the biggest story of the week was Quibi’s quick demise. On today’s podcast Colin and I discuss where Quibi went wrong in its pricing, content and audience strategies and what it might have done differently. It’s far from clear if these steps would have made a difference to Quibi’s ultimate outcome, but we both think they would have improved its odds of success.
We also ponder the question, with the list of failures growing, is it possible to succeed with a pure play mobile video startup?
Click here to listen to the podcast (24 minutes, 45 seconds)