I’m pleased to present the 506th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. It's a difficult time for everyone these days with the virus and we hope all our listeners are staying well.
On this week’s podcast we discuss how the spike in virus-driven streaming will benefit advertising-supported VOD services. There is still a lot of uncertainty about the extent of the benefit; mainly I believe the question is whether there is enough advertiser demand to meet the soaring supply of inventory.
Answering this question leads back to how billions of ad spending intended for live sports will be reallocated. Based on discussions I’ve been having with industry leaders, these allocation decisions are currently taking place. But some categories like travel and entertainment are now dark. Can others pick up enough slack?
We also spend a little time exploring the virus’s impact on SVOD. We are both modestly optimistic, but believe that there are numerous reasons even the stay at home spike won’t ultimately benefit SVOD. We also touch on the impact on pay-TV, which is even murkier given the lack of live sports.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 32 seconds)