Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20
  • VideoNuze Podcast #392: There’s Netflix and There’s Everyone Else

    I’m pleased to present the 392nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Netflix reported another strong quarter earlier this week, adding 5.3 million subscribers, and also forecasting an increase in its content spend in 2018 to $7-8 billion. On today’s podcast we discuss the results and what’s ahead.

    Despite Netflix’s successful quarter, Colin and I both observed some ambiguity on the part of its executives in explaining what actually drove the subscriber additions. Overall industry momentum, original content, or both? It’s not clear.

    What is clear however is that with Netflix now up to 109 million global subscribers, we’ve moved into a phase where there’s Netflix and there’s everyone else. No other company has close to Netflix’s global footprint or content budget. To put the content budget alone in context, in 2018 it will likely be 3-4x of what mighty HBO spends. Size clearly has its advantages.

    Colin and I explore what this all means for the industry going forward.

    Listen in to learn more!
    Click here to listen to the podcast (22 minutes, 48 seconds)

    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

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