Friday, July 21, 2017, 11:52 AM ET|Posted by Will Richmond
I’m pleased to present the 380th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week Netflix reported its Q2 ’17 results, with domestic and international subscriber additions exceeding even the most optimistic Wall St. forecasts. But as Colin and I discuss, it is extremely murky what actually drove the strong performance. In fact, Netflix’s Q2 ’17 varied dramatically from prior years, creating a roller-coaster feel that makes it almost impossible to predict where Netflix is heading next.
Highlighting the confusion is that Netflix management again emphasized the role of its original content in driving the Q2 numbers. Yet independent research just a couple months ago indicated that in Q1 ’17, 85% of Netflix’s U.S. streams were actually licensed content, despite the many billions the company has invested in originals. To top it off, Colin reports that he repeatedly hears industry friends say “there’s nothing on Netflix to watch.”
There’s no question Q2 reinvigorated the Netflix growth story. But what’s behind that story feels harder to understand than ever.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 32 seconds)