VideoNuze Podcast #322: How to Parse Smart Experimentation From Wild Pitches in Today’s Crazy Video WorldFriday, May 13, 2016, 11:45 AM ET|Posted by Will Richmond
I'm pleased to present the 322nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week’s announcement by Amazon of “Amazon Video Direct” - seemingly a YouTube competitor and not an obvious extension for the company - prompted Colin and me to reflect on how many recent video industry initiatives have struck us as incongruous. There’s no doubt we’re living through an unprecedented period of instability in the video and TV industries, and a persistent question is how to parse smart experimentation/expansion from wild pitches?
In today’s podcast we discuss 7 different industry moves we’ve recently observed that seem to us like long shots that are disconnected from their companies’ core competencies vs. those that seem like natural extensions of their companies’ brand perceptions and capabilities. (Our biggest head-scratcher is Dish Network’s decision to expand into in-home iPhone repairs. Huh?).
Still, Colin and I readily acknowledge this is not hard science. To that end, we also identify a few examples that at one time may have seemed like odd pursuits, but have turned into big successes (Snapchat’s move into professional video, with its Discover feature, is a prime example). It’s all great food for thought as we continue to assess the dynamic video landscape each day.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 39 seconds)