I'm pleased to present the 297th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. For a change, this week Colin and I recorded together in NYC after we spoke at a CTAM Think event.
First up this week we dig into CBS’ decision to create a new “Star Trek” series and include it in its CBS All Access SVOD service rather than on its TV network. Colin astutely points out the various risks in this approach. Yet the move is not all that surprising as consistent with how SVOD services are using high-profile original content to differentiate themselves. In this light, if CBS wants to get share of wallet vs. Netflix, Hulu, Amazon and others, it has no choice but to beef up the originals available exclusively in CBS All Access.
The CBS “Star Trek” move came during a week when public media companies reported mixed results, reduced guidance and a strong emphasis on launching their own direct-to-consumer video services. Importantly, Time Warner messaged that it is going to pull back on its SVOD licensing. As we note, all of this clouds the access that the big SVOD services will get to well-known TV programs as networks and studios strive to preserve long-term value in the pay-TV ecosystem.
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