I'm pleased to present the 291st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Video is emerging as a top priority for Amazon and its varied investments appear to be paying off as it builds an ecosystem to compete with Apple. On this week’s podcast Colin and I dig into the key device and content announcements Amazon has made recently (see also my post from earlier this week) and why they’re important.
Amazon has clearly concluded that video is a successful driver for its Prime service, which is one of the company’s most important consumer-facing priorities. Colin notes that research released from Digitalsmiths earlier this week showed that Amazon Prime video is now used by over 20% of U.S. households, up from 7.5% 2 years ago (by comparison Netflix increased from 28% to 49.4% and Hulu increased from 6.3% to 11.8%).
Colin and I expect a lot more video-related investments by Amazon as it leverages its deep pockets and multiple lines of business to change the rules of the game in OTT.
Listen in to learn more!