• VideoNuze Podcast #264: HBO Now Has Big Opportunities and Big Risks

    I'm pleased to present the 264th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In today's podcast we dig into HBO Now's big opportunities and big risks.

    Colin and I agree that HBO has made a pretty aggressive bet with HBO Now. It is reasonably priced at $15/month and includes HBO's full library of original and licensed content. HBO partnered exclusively with Apple at launch, gaining the company's halo, and quite possibly very significant promotional support TBD (not to mention diverting from its traditional pay-TV operator partners).

    Importantly, HBO Now gives viewers their first-ever opportunity to access HBO's iconic content without first having to subscribe to an expensive pay-TV service. This "buy-through" has effectively capped HBO's growth, while Netflix zipped past it. We explain why we believe this flexibility has potentially significant consequences for non-sports fans, in turn impacting both cord-cutting and cord-nevering.

    There are so many fascinating angles to the HBO Now move. We cram in as much as we can, and will certainly be revisiting it as HBO Now launches in April.

    Listen in to learn more!

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!