Monday, November 21, 2022, 10:23 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
Exploring Identity Management and Measurement in CTV
How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.
Cara Lewis – U.S. Chief Investment Officer, dentsu
John Nardone – President, Mediaocean
Marilois Snowman – CEO, Founder, Mediastruction
Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)