Clearleap, a web-based TV technology provider, is announcing that Verizon has integrated its platform to manage content on its FiOS 1 local channel throughout all of its U.S. markets served. FiOS 1 offers local news, sports, traffic and weather. One particular use of Clearleap's technology will be to streamline the uploading and management of video by professional sports teams who offer extra coverage on FiOS VOD (one example of this is with my hometown New England Patriots).
For Clearleap, Verizon is the biggest telco launch to date, and it broadens the company's customer base beyond the cable operators it works with that cover 12M subscribers. I talked to Braxton Jarratt, Clearleap's CEO last week who said that it took Verizon just a few months to get up and running with the Clearleap technology. Unlike its cable deployments, in Verizon's case it didn't have to deploy any physical hardware in Verizon's data centers.
Back in March, 2009 I provided a nuts-and-bolts explanation of how Clearleap works, helping to bridge online and other video to VOD, so that pay-TV providers can broaden their content offerings cost-effectively with minimal new staff and create new monetization opportunities.
More recently, last month I reported on a new partnership that Clearleap and Roku announced which allows pay-TV providers the ability to deploy VOD/online content to 2nd and 3rd room TVs in subscribers' homes and/or in areas where they don't currently offer VOD by leveraging Roku's inexpensive set-top boxes. That deal was something of a paradigm-buster in that it blurred the traditional demarcation between pay-TV providers and those, like Roku, who are considered "over-the-top" disruptors.
These days there are all kinds of insurgents swirling around the pay-TV operators. While I continue to believe we're a long way from mass-scale cord-cutting, new entrants like Netflix, which last week announced that it added another 1M+ subscribers in Q2 '10, continue picking up momentum. With the Verizon deal, Clearleap is gaining credibility as a lever for pay-TV providers to stay ahead of the curve.
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