Thursday, October 21, 2021, 9:14 AM ET|Posted by Will Richmond
VAB has released a valuable new Stream On report, highlighting 23 case studies across 15 different product categories in which advertisers are using streaming video ad campaigns to achieve key performance indicators (KPIs) including incremental reach, brand favorability, ad recall, web site visits and sales.
The report is very well organized, by eight specific question topics such as “How do I use streaming to extend the reach of my video campaign beyond linear TV?” “How do I use streaming to increase my share of voice?” and “How can I use streaming to build brand love?” among others. Under each question topic there are 1-5 real world case studies.
Each case study identifies the challenge, solution, target segment, results and company/platform/media type. Industries include automotive, consumer packaged goods, consumer technology, healthcare, and others. Specific quantitative results are cited with each of the case studies. Also valuable is that with each case study specific partners are named, such as Tubi, TV Squared, Hulu, Magnite, AMC Networks, Effectv, etc.
I think that any advertiser or agency looking for specific examples of streaming video ad success will find the report and case studies to be very valuable. Congrats to VAB on what obviously took a lot of time and energy to pull together. The report is available for VAB members and qualified advertisers, here.
(Note, VAB’s EVP Danielle DeLauro will be moderating at VideoNuze’s upcoming Connected TV Advertising Brand Suitability Summit. She’s one of the 20+ executives currently confirmed, with more be added daily. Learn more and register now!)
Topics: Video Advertising Bureau