In another sign of how significant programmatic is becoming to video advertising, SpotXchange announced this morning that 46% of its revenue came from programmatic in 2013. In December alone, it was up to 57%, 4x as much as a year earlier, in December, 2012. Programmatic powered a 74% increase in Q4 '13 revenue vs. Q4 '12.
SpotXchange also reported that its monthly video ad views jumped from 500 million in January, 2013 to nearly 2.9 billion in December, 2013 as global reach increased from 86 million unique visitors in January to 291 million in December. Mobile was the fastest growing part of SpotXchange's business, with 1 billion mobile video ads provided to programmatic buyers globally in Q4.
Mike Shehan, SpotXchange's CEO also noted that headcount increased in 2013 from 74 to 122.