Last night I watched "Thank You For Smoking" (great movie by the way) courtesy of Amazon Unbox and TiVo. I took advantage of the companies' recent announcement which lets TiVo owners choose to have their Unbox videos delivered directly to their TiVos. The whole experience was seamless - linking my Amazon and TiVo accounts, selecting the movie in Unbox, downloading it, watching it, etc. My only complaint is that it was available for only 24 hours after starting it, which is obviously a studio issue, not an Amazon or TiVo issue. However, for the sheer "video-on-demand" spontaneity of finding a movie while already online, and then watching it shortly after, it's hard to beat this.