NBA Plans Mobile/Broadband Blowout for All-Star Game this WeekendFriday, February 13, 2009, 9:07 AM ET|Posted by Will Richmond
Sports continues to be on the front lines of the broadband video revolution and with its All-Star game this weekend it's the NBA's turn to show its stuff. Not to be outdone by the Olympics, MLB or NHL, the NBA is going all out with mobile and broadband video supplements to this weekend's game festivities, building on last year's "TNT OverTime Extra" initiative.
Among other features, there will be 4 additional camera angles available in OverTime Extra. There's an integration with Facebook (similar to what CNN did with the inauguration) which will build community interaction during the game. New also is the NBA.com All-Star Live app which will allow iPhone users to watch the extra 4 camera angles live on their iPhones. (hmm, I wonder what AT&T thinks of all that network consumption?) And there's "All-Star Scene" offering a range of fan-generated content and interactivity.
Broadband is continuing to prove itself as a highly valuable companion to traditional on-air sports coverage, opening up significant new engagement and monetization opportunities. Much more is yet to come.
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