• Local Broadcast TV Stations are Hurting

    To get a sense of how grim these last two weeks have been in the local broadcast TV industry, do a quick scan of the "Stations" section of TVNewsday, one of my favorite aggregators of broadcast-related news. Layoffs are rampant as stations are buffeted by the economic slowdown, which has only added to their long list of woes, topped by declining network ratings, massive audience fragmentation and steady migration to online/DVR viewing.

    I've long thought that local broadcasters are among the most vulnerable industries in the digital era, as broadband has created many similar challenges as the Internet itself created for their local newspaper brethren. Back in April I wrote in "Broadband, Broadcast Converge at NAB" that local broadcasters needed to reimagine their businesses to capture opportunities broadband offers beyond their local geographies. The urgency needle is now in the red zone. This industry's fundamentals have permanently changed.

    What do you think? Post a comment now.