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  • Inside the Stream Podcast: The Elvis Presley Channel Launch Illustrates FAST Opportunity

    Friday, July 8, 2022, 10:25 AM ET
    |
    Posted by Will Richmond

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.

    Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.

    Listen to the podcast (23 minutes, 57 seconds)




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    Categories: FAST, Podcasts

    Topics: Cinedigm, Podcast

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Also see:

Inside the Stream Podcast: Top 10 Streaming Video Stories of 2022 and Happy Holidays

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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