Inside the Stream Podcast: The Elvis Presley Channel Launch Illustrates FAST OpportunityFriday, July 8, 2022, 10:25 AM ET|Posted by Will Richmond
This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.
Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.
Listen to the podcast (23 minutes, 57 seconds)
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