Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
At this week’s Connected TV Advertising Summit, Colin and I interviewed Jean Ellen Cowgill, GM of Bloomberg Quicktake and Global Head of New Ventures for Bloomberg Media. Jean Ellen shared insights and lessons learned since Quicktake expanded beyond its roots as a social video partnership with Twitter last November to become a free, ad-supported 24/7 streaming news network. It serves business professionals and rising leaders and is reaching 7 million monthly viewers.
Jean Ellen discusses where Quicktake is positioned competitively, how its partnerships work with multiple CTV devices and services, the monetization strategy, upcoming new original programming, what’s ahead, and lots more.
Listen to the podcast (31 minutes, 32 seconds)