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  • Inside the Stream: Amazon is Making All the Right Moves in Streaming

    Friday, September 18, 2026, 10:50 AM ET
    |
    Posted by Will Richmond

    Amazon is making all the rights moves in streaming, including launching a new specialty SVOD discounted bundle, investing significantly in marquee sports to drive the Prime “flywheel,” diving deeper into video podcasts and short-form, enabling product discovery and purchase within viewers’ experiences while also unifying these experiences across streaming services in just one app, plus much more.

    Colin and I like the playbook Amazon is running which adheres to a strategy Jeff Bezos articulated over 10 years ago about how to use video to build value in Prime, its core revenue engine. Amazon is putting itself in a pole position for the future of streaming and TV. 

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    Categories: Commerce, Podcasts, Sports, SVOD

    Topics: Amazon, Podcast

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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