Amazon is making all the rights moves in streaming, including launching a new specialty SVOD discounted bundle, investing significantly in marquee sports to drive the Prime “flywheel,” diving deeper into video podcasts and short-form, enabling product discovery and purchase within viewers’ experiences while also unifying these experiences across streaming services in just one app, plus much more.

Colin and I like the playbook Amazon is running which adheres to a strategy Jeff Bezos articulated over 10 years ago about how to use video to build value in Prime, its core revenue engine. Amazon is putting itself in a pole position for the future of streaming and TV. 

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