Enabling managed syndication is becoming an imperative for video management platforms like Brightcove as customers increasingly seek to proliferate their content to multiple distributors. In particular, social networks like Bebo and others are prime syndication targets. They have huge and highly engaged users who can drive huge volumes of video streams.
However, syndication raises a host of new operational issues, which in turn creates an opportunity for companies like Brightcove to add value to their platforms. Issues include rights management, monetization, tracking/reporting, business model implementation and others. Syndication is an exciting new push for many, but is already starting to pay off. One recent example is CBS Television Stations, which now derives more than 50% of its total monthly streams just through its syndication deal with Yahoo.
(Note: Brightcove is a VideoNuze sponsor)