Brightcove is announcing a partnership this morning with LG Electronics that will allow its publishing customers to deliver content directly to LG NetCast Smart TVs. The deal continues the trend around delivering high-quality video content to connected devices, which is becoming a significant differentiator for consumer electronics companies.
As part of the partnership, Brightcove said it will release a set of tools and support services later this year, including a reference app that will serve as a starting point for customers to deliver content to LG Smart TVs. Initiatives like these, which continue to legitimize connected TVs as a bona fide online video viewing platform, are a boon to consumers who are able to access a broader range of content directly on their TVs than what has traditionally been offered by their pay-TV provider.
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