-
Auditude and Inlet Partner for Ads In Live Flash Streams
Ad manager Auditude is partnering with Inlet Technologies to deliver an automated ad insertion solution for live video streaming using Flash. The move means that media companies can better monetize live streaming events which have more complex ad insertion and management characteristics than do on-demand streams. Under the arrangement, Inlet's Spinnaker streaming appliances can detect cues from Auditude's ad manager in order to insert the right ads at the right time.
Serving ads in live streams has been a differentiator for Auditude, helping it recently land its first Asian deal with Allies Pacific Sports Network which has the rights to stream MLB games in various Asian countries. The deal was similar to one which Auditude has with Yahoo for MLB games domestically. Live streaming as a whole is growing rapidly and offers another exciting online video distribution opportunity for rights holders. The proliferation of both connected devices (allowing on-TV viewing) and mobile devices (allowing on-the-go, remote viewing), both suggest even broader appeal for live streaming events.
Still, with its unpredictable ad breaks with inconsistent durations, inserting ads in live streams is a new challenge. By helping ease the operational complexity and improve the ROI of live streaming, Auditude and Inlet will help the market grow.
What do you think? Post a comment now (no sign-in required).
Categories: Advertising, Live Streaming, Technology
Connect with VideoNuze
Exclusive News Roundup
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce Mediapost
- Quibi redux? Short drama apps saw record revenue in Q1 2024 TechCrunch
- Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says Deadline
- Showtime Streaming Service Is Shutting Down at the End of April Variety
- Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too? WSJ
- Adobe Is Buying Videos for $3 Per Minute to Build AI Model Bloomberg
