Friday, April 1, 2011, 6:01 PM ET|Posted by Will RichmondThanks for all the comments, emails, tweets, calls and other feedback on my little April Fool's Day "exclusive," that Netflix planned to acquire HBO, dissolve its channels and add HBO's programs to its iPad app. As with my prior April Fool's Day posts, it was a lot of fun to write, and even more fun to receive the range of reactions (yes, if you still thought it was true by the end, you were not alone!)
As with all April Fool's Day attempts that seem to work, the key is making the joke just believable enough to elicit the tension of "Wow!" vs. "No Way!" Of course April Fool's Day has become open season on the Internet, meaning that for many, the new standing policy on April 1st is to not believe ANYTHING they read.
While that raises the bar for me, the good news is that in the online video and pay-TV worlds, things have gotten so tumultuous that what was unthinkable yesterday somehow becomes reality today. Thus quite a few people's reaction to today's "exclusive" was that it was not only plausible, but actually expected. The idea that Netflix could acquire HBO still feels like an awfully big stretch to me, but who knows - someday it could happen.
Regardless, on Monday, VideoNuze will be back to its serious-minded coverage of the industry. Enjoy the weekend!