IBM Cloud Video - leaderboard - 12-8-16

News for 'Advertising'

Title Date Source
Who Wins and Who Loses in YouTube's Falling Out With Brands 03-28-2017 AdAge
Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup 03-28-2017 Tubefilter
Discovery Upfront Pushes Multiplatform Reach For Advertisers 03-28-2017 Mediapost
Sling TV Dishes Up Programmatic Supply 03-28-2017 AdExchanger
What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers 03-28-2017 Adweek
TV Networks See an Opportunity in Google Ad Backlash 03-28-2017 WSJ
Twitter introduces pre-roll ads to Periscope videos 03-28-2017 TechCrunch
YouTube Advertiser Exodus Highlights Perils of Online Ads 03-24-2017 NY Times
Facebook’s New Video Ad Format Aims to Make Ecommerce Easier 03-23-2017 Adweek
Sling TV Launches Real-Time Programmatic Ad Service 03-23-2017 Multichannel News
YouTube Ad Boycott Expected to Have Minimal Revenue Impact on Google, Analysts Say 03-23-2017 Variety
YouTube Loses Major Advertisers Due to Distasteful Videos 03-22-2017 The Hollywood Reporter
Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant 03-22-2017 Mediapost
Adobe Takes Aim At Google And Other Marketing Clouds And TV Is Its Main Weapon 03-21-2017 AdExchanger
Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K. 03-20-2017 Tubefilter
Analysts Like OpenAP But Debate Timing, Impact 03-16-2017 B&C
GroupM CEO Brian Lesser On The Unit's Changing Business Model 03-16-2017 AdExchanger
Twitter Joins NewFronts as Yahoo Exits New York Ad-Pitch Series 03-16-2017 Variety
Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads 03-15-2017 B&C
Check Out Facebook’s SXSW Activation Highlighting Its Many Advertising-Based Services 03-13-2017 Adweek
Ad Industry Lobbies Against 'Confusing' Broadband Privacy Order 03-13-2017 Mediapost
Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever 03-13-2017 Adweek
Amazon Raises Ad Stakes With Video Advertising 03-10-2017 Mediapost
Condé Nast Joins NBCU-Vox Ad Network; Are BuzzFeed, Snapchat Next? 03-09-2017 Variety
LoopMe raises $10 million to optimize mobile video ads using artificial intelligence 03-07-2017 Venture Beat
'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic 03-06-2017 Mediapost
Turner CEO: Ad money is coming back to TV that was previously redirected to digital 03-05-2017 Business Insider
How Roku’s Open-Platform Approach Fuels A $100M Media And Ads Business 03-02-2017 AdExchanger
New York Times Presses Play On Programmatic Video 03-01-2017 AdExchanger
Marketers are still into Facebook Live 03-01-2017 Digiday
Videology to Use Tru Optik Data for OTT TV Targeting 03-01-2017 Multichannel News
Advertising on Streaming TV Devices Is About to Get More Targeted 02-27-2017 WSJ
Sinclair Sees Opportunities in Programmatic Ad Sales 02-23-2017 B&C
Facebook is starting to put ads in the middle of its videos 02-23-2017 Recode
Comcast Helps Ad-Supported Publishers Compete In A Video Subscription World 02-21-2017 AdExchanger
Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad spending 02-21-2017 Venture Beat
Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns 02-21-2017 WSJ
The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore 02-20-2017 AdExchanger
YouTube to stop 30-second unskippable ads 02-17-2017 Campaign
Mobile Location-Based Video Ads Positioned For Growth In 2017 02-16-2017 Mediapost
When Video Inventory Is Scarce, Bonnier Turns To Automation 02-16-2017 AdExchanger
Super Bowl Ads Show Up With YouTube Videos Promoting Terror Groups, Sparking Backlash 02-12-2017 AdAge
More than 60 percent of Snapchat users skip ads on the platform 02-12-2017 Digiday
Facebook Will Be Audited After Overstating Ad Metrics 02-09-2017 Fortune
Tremor Video CEO Bill Day Resigns, Former Bloomberg CRO Paul Caine Steps In As Interim CEO 02-09-2017 AdExchanger
Budweiser's 'Born the Hard Way' Super Bowl Ad Wins the Race for Online Video Views 02-06-2017 AdAge
Vox Media Names First COO as Focus Turns to Video, Native Ads 02-06-2017 Bloomberg
Fox Prepares for Super Bowl Streaming Challenge 02-02-2017 Multichannel News
Ad Spending On Local Video To Expand $5B By 2021 02-02-2017 Mediapost
Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl 02-02-2017 Adweek
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