Beachfront - leaderboard - 7-1-18

News for 'Advertising'

Title Date Source
Yospace reduced ad load for OTT 11-29-2018 Advanced Television
A+E Joins Nielsen Test of Linear Dynamic Ad Insertion 11-29-2018 B&C
Disney and Google Ink Broad, Multiyear Digital Advertising Deal 11-27-2018 Variety
NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV 11-26-2018 Adweek
YouTube to Pull Back on Scripted in 2020 Amid Ad-Supported Push 11-27-2018 The Hollywood Reporter
How evolving user patterns drive new ad experiences on YouTube 11-21-2018 Google Ads blog
Streaming Sports Service DAZN Aims to Introduce Ad Model Without All the Repetition 11-23-2018 WSJ
OTT? CTV? OMG What’s The Difference? 11-19-2018 AdExchanger
Roku CEO Anthony Wood shares his playbook 11-06-2018 AdAge
AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange 11-05-2018 Multichannel News
GroupM’s State of Video Lays Out New Battleground For Attention 11-01-2018 AdExchanger
Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results 10-30-2018 Mediapost
IAB Releases Advanced TV Attribution Buyer's Guide 10-29-2018 Mediapost
Amazon Shoots Down Reports about Ad-Supported Streaming Launch 10-26-2018 Multichannel News
Simulmedia Adds OTT Inventory To Media Buying-Planning System 10-24-2018 Mediapost
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution 10-23-2018 Press Release
Are Facebook’s Bad Metrics to Blame for ‘Pivot to Video’? Publishers Disagree 10-18-2018 WSJ
GroupM: YouTube’s better at brand safety, but still has a ways to go 10-18-2018 Digiday
Facebook Inflated Video Metrics By Up To 900%, Marketers Claim 10-17-2018 Mediapost
YouTube just made TV advertising more affordable than ever 10-17-2018 Mashable
Did Facebook’s faulty data push news publishers to make terrible decisions on video? 10-17-2018 NiemanLab
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
Shorter TV Ads Command More Viewer Attention 10-11-2018 Mediapost
YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) 10-09-2018 Tubefilter
Roku Starts 11-Partner Ad Measurement Effort 10-09-2018 Mediapost
Some advertisers are moving half of their search budget from Google to Amazon 10-08-2018 CNBC
Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service 10-07-2018 Variety
YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows 10-05-2018 Tubefilter
Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital 10-04-2018 AdExchanger
Twitter Now Lets Its Publishing Partners Rake In Global In-Stream Video Ad Revenues 10-03-2018 Tubefilter
YouTube Expands Brand Lift Capability, Extensions To Video Ads 10-01-2018 Mediapost
TV Stations' Consortium Launches Programmatic TV Ad Effort 09-26-2018 Mediapost
AT&T Unveils Xandr, Its Answer To The Future Of Advertising 09-25-2018 AdExchanger
Facebook takes on YouTube with more video advertising options 09-27-2018 CNBC
TV Revenue Expected to Dip in Record-Setting Year for Ads 09-20-2018 Multichannel News
Magna: OTT Will Reach $2 Billion In 2018 09-20-2018 AdExchanger
Amazon becoming 3rd-biggest digital ad platform 09-19-2018 Axios
Hulu Reaches For The Stars With New Ad Strategy To Complement Original Space Show ‘The First’ 09-14-2018 Tubefilter
As Netflix Rebuffs Commercials, Hulu Offers a Tighter Embrace 09-14-2018 Variety
With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads 09-13-2018 Tubefilter
Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough 09-12-2018 Digiday
Pixability Rolls Out AI-Driven Video Creative Tool 09-04-2018 Mediapost
Amazon's ad-supported video service faces many hurdles, but the upside is huge 09-04-2018 AdAge
Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV 08-29-2018 AdExchanger
Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West 08-29-2018 Tubefilter
YouTube ads are about to get a little less skippable 08-25-2018 Mashable
Twitch Prime will no longer include ad-free viewing 08-20-2018 Polygon
Audience for Connected TV Grows, but Ad Spending Has Lagged 08-16-2018 eMarketer
Hulu claims 50 percent more upfront ad commitments compared to 2017 08-17-2018 Digiday
AT&T Completes AppNexus Acquisition 08-15-2018 Mediapost
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