4C - leaderboard - 4-25-18

News for 'Advertising'

Title Date Source
Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal 04-23-2018 Mediapost
P&G Resumes YouTube Spend After 13-Month Boycott - As New Ad Controversy Looms 04-20-2018 Tubefilter
YouTube ran ads from hundreds of brands on extremist channels 04-19-2018 CNN
NBCU Joins ‘OpenAP’ TV Ad Consortium, Licenses Data Assets 04-19-2018 WSJ
Twitter bright spot: Big advertisers like its slate of live shows 04-18-2018 Digiday
TV needs fewer commercials, but the math is going to be hard 04-18-2018 AdAge
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube 04-18-2018 Mediapost
Hulu Keeps Pace With YouTube TV By Sponsoring NBA Playoffs 04-13-2018 Tubefilter
As New Ad Marketplaces Form, Media Companies Must Find Their Place 04-12-2018 AdExchanger
John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness 04-10-2018 AdExchanger
Ad buyers expect Hulu, YouTube to start selling ads in their live TV services 04-09-2018 Digiday
Tech giants Facebook and YouTube thwarted in bid to secure slice of TV ad market 04-08-2018 Telegraph
Cable Giants Launch Jointly Owned Advertising Unit 04-04-2018 Mediapost
Here’s YouTube CEO Susan Wojcicki talking about controversial monetization changes on the platform 04-04-2018 Recode
NBCU Creates Metric Combining Linear and Digital Ad Views 04-05-2018 B&C
AMC Forms Data-Driven Unit, Focuses On Media Planning 03-29-2018 Mediapost
US TV Ad Spending to Fall in 2018 03-28-2018 eMarketer
TiVo Deal Gives Tru Optik OTT Cloud Users Linear TV Data 03-27-2018 B&C
SpotX gains TAG renewal for fraud, piracy and brand safety certifications 03-22-2018 RapidTV News
Hulu has started to address advertisers’ inventory frustrations 03-23-2018 Digiday
Viacom Ad Revs Forecast To Drop, Will Rely On vMVPDs 03-22-2018 Mediapost
The next version of Chrome will block autoplaying videos with sound 03-21-2018 Engadget
New Viewability Standards May Give Extra Credit to Ads That Play 03-20-2018 AdAge
YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music 03-21-2018 Bloomberg
Google to test video ads on the Play store 03-15-2018 Engadget
Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It 03-13-2018 Mediapost
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting 03-13-2018 Digiday
The Great Connected TV Debate: Subscription- vs. Ad-Supported Models 03-12-2018 AdExchanger
How The 300x250 Became The Most Common - And Fraudulent - 'Video' Ad Unit 03-08-2018 Mediapost
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing 03-08-2018 Digiday
What Ads Would Cost If Fox Really Cut Them to 2 Minutes Per Hour 03-06-2018 AdAge
Fox Wants to Reduce Ad Time to Two Minutes per Hour by 2020 03-06-2018 WSJ
Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences 03-05-2018 AdExchanger
Advertisers flee InfoWars founder Alex Jones' YouTube channel 03-03-2018 CNN
Fullscreen Launches TBH, A Millennial Research Service For Advertisers 03-01-2018 Tubefilter
Vewd, SpotX Form Programmatic Partnership 03-01-2018 Multichannel News
NBC Universal Promises to Slash TV Commercials By 20 Percent 02-28-2018 AdAge
The Trade Desk Continues Growth Run And Sets Out TV Ambitions 02-22-2018 AdExchanger
Fox Plans Media-Industry Summit to Fix Advertising Challenges 02-21-2018 Variety
We Have Streaming Revenue, Too, Says NBC. And We Can Prove It. 02-20-2018 NY Times
Amazon will soon distribute ad-supported streaming channels 02-20-2018 Digiday
Advertisers Tuning Out TV in Sign of Trouble for Media Companies 02-14-2018 Bloomberg
BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars? 02-20-2018 Variety
OTT Audiences Are There – So Why Aren’t Advertisers Buying? 02-13-2018 AdExchanger
Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue 02-12-2018 AdExchanger
YouTube Revamped Its Ad System. AT&T Still Hasn’t Returned. 02-13-2018 NY Times
Connected-TV Ad Spend Accelerating 02-05-2018 Mediapost
Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots 02-05-2018 Variety
Telstra writes off Ooyala subsidiary; announces exit of adtech business 02-02-2018 CMO
Le Figaro sees video ad revenue jump 50 percent after shedding ad tech vendors 02-02-2018 Digiday
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