Beachfront - leaderboard - 3-26-17

News for 'Advertising'

Title Date Source
Fitbit Finds Value In Short-Form Video 05-25-2017 AdExchanger
VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal 05-25-2017 Mediapost
Pinterest is putting its autoplay video ads in a lot more places 05-24-2017 Recode
Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals 05-23-2017 AdExchanger
Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys 05-23-2017 WSJ
Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed 05-22-2017 Adweek
There was something missing from the TV industry's sales extravaganza 05-22-2017 Business Insider
Networks Offer Taste of TV’s Ad Future. Marketers Are Hungry for More. 05-22-2017 NY Times
TV Executives Bash Digital Rivals While Talking Up Digital’s Promise 05-19-2017 WSJ
Open AP Emphasizes Audience Data, The First Leg Of The Stool 05-18-2017 AdExchanger
CBS Touts Strong Viewership, Custom Data, 8 New Shows 05-17-2017 Mediapost
Turner: 'We’re Not TV. We’re Omnichannel.' 05-17-2017 AdExchanger
Facebook's plan to disrupt TV advertising may have hit a wall 05-17-2017 Business Insider
How Sling TV is tackling programmatic TV ads 05-17-2017 Digiday
Video Carousel Ads on Smartphone Mobile Web 05-16-2017 Facebook blog
Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads 05-16-2017 Mediapost
Fox Strikes Moat Video Measurement Deal 05-15-2017 Mediapost
How the big TV networks are adapting to ad-skipping viewers and Google, Snapchat and Facebook 05-15-2017 LA Times
TV Industry Mobilizing To Secure Its Fair Share Of Data-Driven Media Spend 05-15-2017 AdExchanger
The Only Metric That Matters: Sales 05-11-2017 HuffPo
Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day 05-10-2017 Adweek
Fox Promotes Marchese To President, Advertising Revenue 05-10-2017 Mediapost
AOL Goes Smaller During the NewFronts But Has Big Data Goals Ahead 05-05-2017 Adweek
Candid, Comedic and Macabre YouTube Stars Feel an Advertising Pinch 05-08-2017 NY Times
CBS' Moonves: Upfront Will Be 'Exceedingly Strong' 05-04-2017 Mediapost
YouTube CEO Apologizes to Advertisers: "We Can and We Will Do Better" 05-04-2017 The Hollywood Reporter
AppNexus Dives Into Connected TV 05-04-2017 AdExchanger
As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises 05-01-2017 Adweek
The NewFronts Need to Shed the Sexy and Start Selling Safety 04-28-2017 AdAge
Top Ad Agency’s CEO Says His Company Will Commit $200 Million To Snapchat In 2017 04-28-2017 Tubefilter
NewFronts publishers see an opening with recent YouTube, Facebook ad crises 05-01-2017 Digiday
Google Addresses YouTube Ad Controversy In Q1 2017 Earnings Report 04-27-2017 Tubefilter
AppNexus Launches Multimedia Auction Technology, Video Ad Format 04-27-2017 Mediapost
Hulu Grooms Its Tech Stack To Support Advanced TV 04-27-2017 AdExchanger
IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year 04-26-2017 Tubefilter
Google Sees Another Chance to Get Programmatic TV Right 04-24-2017 AdAge
Google adds TV inventory to DoubleClick Bid Manager so advertisers can measure video campaigns across linear and digital 04-24-2017 Venture Beat
Why Some Media Companies Are Pulling Back on the NewFronts 04-21-2017 WSJ
Machinima Is Latest Digital Media Company To Back Out Of May’s NewFronts 04-20-2017 Tubefilter
Video collections and automated video ads are coming to Flipboard 04-19-2017 SiliconANGLE
WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities 04-19-2017 Mediapost
How YouTube’s Shifting Algorithms Hurt Independent Media 04-17-2017 NY Times
Advertising On VOD Rises 21% 04-17-2017 Mediapost
Sky Media’s Digital And Programmatic Efforts Take Flight 04-12-2017 AdExchanger
SpotX Launches New Tools to Integrate Third-Party & Proprietary Header Bidding Solutions 04-13-2017 Press Release
YouTube TV Will Force You to Watch Ads on Many DVR’d Shows 04-11-2017 WSJ
The race for video scale comes at a steep cost to quality 04-10-2017 Digiday
Amazon’s NFL Streaming Deal Could Shake Up TV Advertising 04-07-2017 WSJ
OpenAP Names Accenture as Third-Party Administrator 04-07-2017 Multichannel News
YouTube Will Require Channels To Have At Least 10,000 Views Before Allowing Them To Run Ads 04-06-2017 Tubefilter
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