NABShow - leaderboard - 2-6-18

News for 'Advertising'

Title Date Source
OTT Audiences Are There – So Why Aren’t Advertisers Buying? 02-13-2018 AdExchanger
Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue 02-12-2018 AdExchanger
YouTube Revamped Its Ad System. AT&T Still Hasn’t Returned. 02-13-2018 NY Times
Connected-TV Ad Spend Accelerating 02-05-2018 Mediapost
Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots 02-05-2018 Variety
Telstra writes off Ooyala subsidiary; announces exit of adtech business 02-02-2018 CMO
Le Figaro sees video ad revenue jump 50 percent after shedding ad tech vendors 02-02-2018 Digiday
YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns 02-01-2018 Adweek
Ad Spend Across YouTube, Facebook Set To Reach $37 Billion By 2022 01-31-2018 Tubefilter
Advertisers rethink YouTube influencer strategies after YouTube cuts small creators 01-31-2018 Digiday
Tegna Makes Strategic Investment in Tubi TV 01-23-2018 Multichannel News
Ad buyers want more flexibility and stats for Facebook Watch ads 01-23-2018 Digiday
For Second Straight Year, YouTube Recruits Agencies To Showcase Six-Second Ads At Sundance 01-22-2018 Tubefilter
Fubo TV's Live Ad Insertion is Just in Time for Olympics and Super Bowl 01-17-2018 AdAge
YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns 01-16-2018 Variety
Frequency Capping Is Far From Solved In Connected TV 01-16-2018 AdExchanger
With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers 01-16-2018 Digiday
NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games 01-11-2018 Bloomberg
Horizon Teams Up With 4C To Customize Cross-Platform TV Plans 01-10-2018 AdExchanger
NBC Gives State Farm Premium Placement in ‘This is Us’ 01-09-2018 B&C
Facebook says people are OK with video ads that interrupt content, as long as they are short 01-05-2018 Business Insider
Facebook beats YouTube and TV as best place to launch new ad campaign in survey of ad buyers 01-05-2018 CNBC
Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands 01-04-2018 AdExchanger
Programmatic TV Player WideOrbit Now On 1,000+ TV Stations 01-04-2018 Mediapost
Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement 01-04-2018 Mediapost
Facebook pushes pre-roll ads on Watch as it stops subsidizing Live 12-14-2017 TechCrunch
Facebook Overhauls Video-Ad Strategy Again 12-14-2017 WSJ
20% of YouTube’s Top Trending Videos of 2017 Are Ads 12-06-2017 Adweek
Nexstar Buys Video Ad-Tech Startup LKQD Technologies for $90 Million 12-07-2017 Variety
2017 was the year digital ad spending finally beat TV 12-05-2017 Recode
YouTube Will Reportedly Make Advertisers Pay More To Ensure Placement On Top-Level Videos 12-04-2017 Tubefilter
Facebook, Google Leading to Internet Domination of Advertising 12-03-2017 The Hollywood Reporter
UM’s Investment Chief Outlines Three Key Issues Plaguing OTT Planning 12-04-2017 AdExchanger
Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows 12-01-2017 AdAge
Facebook’s Big Bet on Video: 7 Minutes of Viewing a Day, Says Morgan Stanley 12-01-2017 Barrons
Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows 12-01-2017 Digiday
A toy startup is using YouTube to get kids to beg their millennial parents for its new Star Wars kit 11-15-2017 Business Insider
GroupM Taps Comcast's Jimenez To Run Modi 11-14-2017 Mediapost
Amazon Developing a Free, Ad-Supported Version of Prime Video 11-13-2017 AdAge
VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement 11-09-2017 AdExchanger
NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes 11-06-2017 Variety
DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’ 11-02-2017 AdExchanger
Inside Hulu’s growing ad-sales research team 11-02-2017 Digiday
Nielsen will use Gracenote’s smart TV data for ad targeting 10-31-2017 TechCrunch
Fox To Air 6-Second, In-Game NFL Spots On Thanksgiving 10-27-2017 Mediapost
Myspace Looked Like It Was Back. Actually, It Was A Pawn In An Ad Fraud Scheme 10-27-2017 BuzzFeed
YouTube Says New Technology Will Result In 30% Fewer Videos Being Deemed Advertiser-Unfriendly 10-27-2017 Tubefilter
DoubleClick Video Stack Soars On Google’s Cloud: Sterling 10-25-2017
The 6-Second TV Ad Is The Next Big Thing For The Advertising Industry 10-23-2017 AdExchanger
Snap is turning to programmatic ads for Snapchat shows 10-23-2017 Digiday
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