IBM Cloud Video - leaderboard - 7-7-17

News for 'Advertising'

Title Date Source
Digital ad startup ViralGains raises $13.5M Series B 09-21-2017 Boston Business Journal
The Trade Desk Rolls Out Connected TV Targeting And Attribution 09-21-2017 AdExchanger
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads 09-19-2017 Adweek
Facebook Pitches Brand Safety Ahead of Video Ad Push 09-13-2017 WSJ
Clinch raises $3M for personalized video ads 09-14-2017 TechCrunch
EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future 09-13-2017 AdExchanger
Volvo Drives Targeted Ad Campaign Across Dish, Sling TV 09-13-2017 Multichannel News
YouTube Launches Advertiser-Facing Campaign To Promote Six-Second Spots, Underserved Demographics 09-11-2017 Tubefilter
AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix 09-11-2017 Adweek
Vevo is set to pull in nearly $200 million in upfront ad deals this year - thanks in part to Taylor Swift 09-10-2017 Business Insider
ABC Veteran Becomes First SVP of Investment at WPP’s Newly Expanded Essence Media Network 09-07-2017 Adweek
Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor 09-07-2017 Mediapost
The ‘demonetized’: YouTube’s brand-safety crackdown has collateral damage 09-06-2017 Digiday
Comcast's Vazirani Takes Senior Research Role At NBCU 09-05-2017 Mediapost
Amazon is promising NFL advertisers it will track whether their ads get people to buy things on Amazon 09-02-2017 Business Insider
SpotX Fully Acquired by RTL Group 08-30-2017 Press Release
Netflix Partnered With a Pot Dispensary to Distribute 12 Strains of Weed Based on Some of Its Shows 08-28-2017 Adweek
Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce 08-28-2017 AdExchanger
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety 08-24-2017 Adweek
YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown 08-24-2017 AdExchanger
Analyst Forecasts 5% Decline in Total TV Advertising 08-24-2017 Multichannel News
Dow Jones' Fellows To Head New NBCU Senior Digital Ad Post 08-22-2017 Mediapost
Google brings six-second video previews to mobile search 08-19-2017 TechCrunch
Facebook Lets Advertisers Unbundle Their In-Stream Video Buys 08-17-2017 AdExchanger
GroupM Softens Viewability Standards for Video Ads in Social Media 08-17-2017 WSJ
Verizon Ends Its YouTube Boycott 08-15-2017 AdAge
Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize 08-14-2017 WSJ
‘Video budgets are fluid’: Facebook Watch could chip away at broadcasters’ revenue 08-11-2017 Digiday
Videology Takes Out An $80M Credit Facility To Advance Its TV Platform 08-10-2017 AdExchanger
Fox Seeing Big Gains in Non-Linear Advertising Sales 08-10-2017 Multichannel News
TV is moving to the internet faster than you probably think 08-09-2017 Recode
Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners 08-08-2017 Adweek
Sling TV’s Lynch: vMVPD under ‘intense margin pressure’ but has ‘cracked’ dynamic ad insertion 08-07-2017 Fierce Cable
YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in 08-07-2017 AdAge
GroupM North America CEO Brian Lesser to Depart for AT&T Role 08-06-2017 WSJ
Tremor Video sells DSP to Taptica for $50m to become pure sell-side platform 08-07-2017 The Drum
Lorne Brown, New CEO Of Sintec Media, Eyes TV's Future 08-07-2017 AdExchanger
CBS Adds Facebook Vet David Lawenda to Bolster Its Digital Ad Sales 08-03-2017 Adweek
Fox Launches First :06 Units: Duracell, Mars First Brands To Use Short-Form Commercials 08-01-2017 Mediapost
Hungry for Video, Publishers Repackage Ads as Content 07-31-2017 WSJ
Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter 07-28-2017 Press Release
You.i TV Revs Demo for Facebook-Backed React Native Project 07-28-2017 Multichannel News
Fox TV Stations Take Linear Programmatic For A Test Drive 07-27-2017 AdExchanger
For The New York Post, Vertical Video Becomes A Pre-Roll Alternative 07-27-2017 AdExchanger
‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video 07-26-2017 Digiday
Strong TV Upfront Gains, Revenues Hit $19.7B 07-18-2017 Mediapost
Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News 07-18-2017 AdAge
Snapchat Launches Publisher Tool to Simplify Ad Creation 07-17-2017 Variety
Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen 07-17-2017 Mediapost
Ad Tech And Digital Video Demand Growing Together 07-14-2017 AdExchanger
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