VertaMedia - leaderboard - 4-3-17

News for 'Advertising'

Title Date Source
Strong TV Upfront Gains, Revenues Hit $19.7B 07-18-2017 Mediapost
Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News 07-18-2017 AdAge
Snapchat Launches Publisher Tool to Simplify Ad Creation 07-17-2017 Variety
Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen 07-17-2017 Mediapost
Ad Tech And Digital Video Demand Growing Together 07-14-2017 AdExchanger
Broadcast TV Enjoys ‘Upfront’ Lift, but Long-Term Gains Uncertain 07-14-2017 WSJ
Why video ad fraud remains a persistent problem for ad buyers 07-13-2017 Digiday
eMarketer Releases New Addressable TV Ad Spending Estimates 07-12-2017 eMarketer
SpotX Launches Advanced Solutions Group 07-11-2017 Mediapost
Analyst Doubles Down on Advanced Advertising 07-05-2017 Multichannel News
Accenture is touting an AI-driven programmatic video ad 07-05-2017 Digiday
Conagra Brands Expands Addressable TV Cross-Platform With AT&T 06-29-2017 AdExchanger
Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays 06-27-2017 Adweek
Facebook video ad viewability rates are as low as 20 percent, agencies say 06-26-2017 Digiday
Amazon to charge $2.8 million for NFL ad packages 06-23-2017 Reuters
Fox Commits To 6-Second Spots On YouTube 06-20-2017 Mediapost
Introducing Comcast’s Advanced Advertising Group 06-19-2017 Comcast blog
Adobe Redefines Live Television With Personalized Advertising 06-19-2017 Press Release
Set-Top VOD Ads Must Evolve to Survive 06-19-2017 Multichannel News
New Research Shows That In-Stream Video Ads Outperform Preroll 06-16-2017 Adweek
Comcast Launches Advanced Advertising Group 06-19-2017 Multichannel News
Viacom Names Bryson Gordon Head of Advanced Advertising Group 06-15-2017 B&C
How YouTube handled its brand-safety crisis 06-14-2017 Digiday
Horizon Media Hopes to Unlock the Potential of AR, VR and 360 Videos With Its New Division 06-08-2017 Adweek
Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive 06-07-2017 Adweek
Analyst Warns of Possible Recession in TV Ad Market 06-07-2017 Multichannel News
Vertical Video Turns Heads On Social Platforms, Mobile Devices 06-06-2017 Mediapost
one2one Media Addresses Ads for Home Entertainment Clients 06-06-2017 B&C
Nielsen And Exelate Alum Mark Zagorski Named CEO Of Video Ad Platform Tremor 06-06-2017 AdExchanger
‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads 06-05-2017 Digiday
Apple Blocks Autoplay Video in Safari Web Browser Update 06-05-2017 AdAge
YouTube adds more details, and restrictions, around which videos can be monetized 06-01-2017 The Verge
Fitbit Finds Value In Short-Form Video 05-25-2017 AdExchanger
VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal 05-25-2017 Mediapost
Pinterest is putting its autoplay video ads in a lot more places 05-24-2017 Recode
Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals 05-23-2017 AdExchanger
Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys 05-23-2017 WSJ
Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed 05-22-2017 Adweek
There was something missing from the TV industry's sales extravaganza 05-22-2017 Business Insider
Networks Offer Taste of TV’s Ad Future. Marketers Are Hungry for More. 05-22-2017 NY Times
TV Executives Bash Digital Rivals While Talking Up Digital’s Promise 05-19-2017 WSJ
Open AP Emphasizes Audience Data, The First Leg Of The Stool 05-18-2017 AdExchanger
CBS Touts Strong Viewership, Custom Data, 8 New Shows 05-17-2017 Mediapost
Turner: 'We’re Not TV. We’re Omnichannel.' 05-17-2017 AdExchanger
Facebook's plan to disrupt TV advertising may have hit a wall 05-17-2017 Business Insider
How Sling TV is tackling programmatic TV ads 05-17-2017 Digiday
Video Carousel Ads on Smartphone Mobile Web 05-16-2017 Facebook blog
Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads 05-16-2017 Mediapost
Fox Strikes Moat Video Measurement Deal 05-15-2017 Mediapost
How the big TV networks are adapting to ad-skipping viewers and Google, Snapchat and Facebook 05-15-2017 LA Times
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