Beachfront - leaderboard - 7-1-18

News for 'Advertising'

Title Date Source
NewFronts 2019 New York One-Week Schedule Released 02-07-2019 Variety
Hulu announces a new ad unit that appears when you pause 01-31-2019 TechCrunch
Free TV streaming services like Tubi are having their moment 01-30-2019 Fast Company
Amazon Seizes TV’s Biggest Stage, After Shunning Mass-Market Ads 01-30-2019 WSJ
T-Mobile to Release Free Mobile TV Service in Coming Weeks 01-25-2019 Cheddar
Roku Flexes OTT Ad Muscle 01-23-2019 Mediapost
Hulu drops to just $5.99 per month after Netflix’s price hikes 01-23-2019 The Verge
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout 01-18-2019 NY Times
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers 01-10-2019 Variety
Amazon's IMDb Launches Free Streaming Service Freedive 01-10-2019 The Hollywood Reporter
YouTube Premium remains small potatoes for video publishers 01-11-2019 Digiday
NBCUniversal is slashing even more TV ads 01-08-2019 Axios
HQ Trivia Has Clocked $10 Million In Ad Revenues To Date 01-04-2019 Tubefilter
Xandr CEO Tees Up 2019 Priorities: Build Premium Ad Market, Led By Video 12-20-2018 Mediapost
Yospace reduced ad load for OTT 11-29-2018 Advanced Television
A+E Joins Nielsen Test of Linear Dynamic Ad Insertion 11-29-2018 B&C
Disney and Google Ink Broad, Multiyear Digital Advertising Deal 11-27-2018 Variety
NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV 11-26-2018 Adweek
YouTube to Pull Back on Scripted in 2020 Amid Ad-Supported Push 11-27-2018 The Hollywood Reporter
How evolving user patterns drive new ad experiences on YouTube 11-21-2018 Google Ads blog
Streaming Sports Service DAZN Aims to Introduce Ad Model Without All the Repetition 11-23-2018 WSJ
OTT? CTV? OMG What’s The Difference? 11-19-2018 AdExchanger
Roku CEO Anthony Wood shares his playbook 11-06-2018 AdAge
AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange 11-05-2018 Multichannel News
GroupM’s State of Video Lays Out New Battleground For Attention 11-01-2018 AdExchanger
Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results 10-30-2018 Mediapost
IAB Releases Advanced TV Attribution Buyer's Guide 10-29-2018 Mediapost
Amazon Shoots Down Reports about Ad-Supported Streaming Launch 10-26-2018 Multichannel News
Simulmedia Adds OTT Inventory To Media Buying-Planning System 10-24-2018 Mediapost Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution 10-23-2018 Press Release
Are Facebook’s Bad Metrics to Blame for ‘Pivot to Video’? Publishers Disagree 10-18-2018 WSJ
GroupM: YouTube’s better at brand safety, but still has a ways to go 10-18-2018 Digiday
Facebook Inflated Video Metrics By Up To 900%, Marketers Claim 10-17-2018 Mediapost
YouTube just made TV advertising more affordable than ever 10-17-2018 Mashable
Did Facebook’s faulty data push news publishers to make terrible decisions on video? 10-17-2018 NiemanLab
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
Shorter TV Ads Command More Viewer Attention 10-11-2018 Mediapost
YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) 10-09-2018 Tubefilter
Roku Starts 11-Partner Ad Measurement Effort 10-09-2018 Mediapost
Some advertisers are moving half of their search budget from Google to Amazon 10-08-2018 CNBC
Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service 10-07-2018 Variety
YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows 10-05-2018 Tubefilter
Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital 10-04-2018 AdExchanger
Twitter Now Lets Its Publishing Partners Rake In Global In-Stream Video Ad Revenues 10-03-2018 Tubefilter
YouTube Expands Brand Lift Capability, Extensions To Video Ads 10-01-2018 Mediapost
TV Stations' Consortium Launches Programmatic TV Ad Effort 09-26-2018 Mediapost
AT&T Unveils Xandr, Its Answer To The Future Of Advertising 09-25-2018 AdExchanger
Facebook takes on YouTube with more video advertising options 09-27-2018 CNBC
TV Revenue Expected to Dip in Record-Setting Year for Ads 09-20-2018 Multichannel News
Magna: OTT Will Reach $2 Billion In 2018 09-20-2018 AdExchanger
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