Comcast Technology Solutions - leaderboard - 3-28-18

News for 'Advertising'

Title Date Source
Now Facebook is putting autoplay video ads inside Messenger 06-19-2018 Recode
AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars 06-14-2018 AdExchanger
The advertising advantages of connected TV 06-12-2018 nScreenMedia
Advanced TV Tactics: Pieces Of A Holistic Media Strategy 06-11-2018 AdExchanger
Why Music Video Hosting Service Vevo Is Joining Mediaocean’s Spectra Platform 06-08-2018 Adweek
BuzzFeed Restructures Advertising Group: Lays Off 20 Staffers But Looks to Hire 45 06-07-2018 Variety
Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged 06-07-2018 Adweek
Slower TV Upfront Activity, Networks Worry About Reach 06-07-2018 Mediapost
OTT Demand Once Preceded The Supply, But The Tide Has Turned 06-04-2018 AdExchanger
YouTube TV’s digital channels experiment with different ad loads while they still can 06-05-2018 Digiday
AMC Networks Launches Mobile Ad Platform 05-31-2018 Mediapost
Connected TV: A Hero Is Rising 05-31-2018 AdExchanger
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately 05-30-2018 Mediapost
About half of all Hulu subscribers pay for the ad-free version, 21st Century Fox CEO James Murdoch says 05-29-2018 Recode
Oath Puts Ad Target on Verizon’s FiOS TV Footprint 05-25-2018 Multichannel News
For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets 05-28-2018 AdExchanger
Price For TV Networks With Fewer Ads? A Modest 7% Premium 05-22-2018 Mediapost
The next big TV tech platform: Roku 05-22-2018 Axios
TV’s Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee 05-21-2018 Variety
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
Forrester On Addressable TV: ‘It’s Not Just Experimentation, It’s Real This Time - Thank God’ 05-17-2018 AdExchanger
CNN Will Trim Commercials in Jake Tapper Shows 05-17-2018 Variety
AT&T Head Says Time Warner Deal Is About Advertising 05-16-2018 The Hollywood Reporter
Bloomberg's TicToc creates an ad format for live events happening on Twitter 05-12-2018 AdAge
Levy Wants 5% of TV Ad Budgets Spent on Audiences 05-14-2018 Multichannel News
CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad Insertion 05-14-2018 Mediapost
Why Traditional TV Is in Trouble 05-14-2018 NY Times
NewFronts Takeaways: Why Digital Put the Spotlight Back on TV, What's After Pivot to Video 05-10-2018 The Hollywood Reporter
IAB says online advertising grew to $88B last year - more spending than TV 05-10-2018 TechCrunch
Ad buyers say Google’s YouTube and YouTube TV integration will help it rival Amazon in voice 05-10-2018 Digiday
Roku Earnings Beat Expectations as Ads, Services Surpass Hardware Revenue 05-09-2018 Variety
NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety 05-08-2018 Mediapost
A&E Networks will guarantee TV ads drive business results 05-09-2018 AdAge
5 questions advertisers have about Hulu’s offline ads 05-07-2018 Digiday
Los Angeles NewFronts Event Set for October 05-07-2018 The Hollywood Reporter
YouTube is using a new deal with Vevo, the music labels’ video venture, to boost ad sales 05-07-2018 Recode
Why Programmatic Is Fueling Digital Video Ad Spending 05-07-2018 Mediapost
YouTube Sets New Content Deals With Will Smith, Coachella and More, as CEO Promises Focus on Brand Safety 05-03-2018 Variety
Meredith’s NewFront: It’s Time To Focus On The Data 05-03-2018 AdExchanger
NBCU to Measure TV Ads Based on Business Outcomes 05-04-2018 WSJ
At NewFronts, It's The Publishers Embracing OTT 05-03-2018 Mediapost
Group Nine Media’s NewFront Was All About Obsession 05-03-2018 Adweek
Some Notable Names in Media Are Rather Quiet About Ditching the NewFronts 05-01-2018 Adweek
Disney Digital to launch an over-the-top video app for millennials, as it woos advertisers burned by YouTube 05-01-2018 TechCrunch
The New York Times Touts TV And Voice In NewFront Pitch 04-30-2018 AdExchanger
Even TV networks agree there are too many commercials 04-30-2018 Marketplace
In a sign of the times, NBCU’s NewFronts pitch leans on brand safety 04-30-2018 Digiday
YouTube Exec Says Three-Month-Old Brand Safety Measures Have Been “99% Effective” 04-30-2018 Tubefilter
Twitter says more than half of its business is video - what does that mean? 04-30-2018 Recode
YouTube Takes New Aim at TV Advertising Budgets 04-29-2018 Variety
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