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News for 'Advertising'

Title Date Source
Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns 02-21-2017 WSJ
The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore 02-20-2017 AdExchanger
YouTube to stop 30-second unskippable ads 02-17-2017 Campaign
Mobile Location-Based Video Ads Positioned For Growth In 2017 02-16-2017 Mediapost
When Video Inventory Is Scarce, Bonnier Turns To Automation 02-16-2017 AdExchanger
Super Bowl Ads Show Up With YouTube Videos Promoting Terror Groups, Sparking Backlash 02-12-2017 AdAge
More than 60 percent of Snapchat users skip ads on the platform 02-12-2017 Digiday
Facebook Will Be Audited After Overstating Ad Metrics 02-09-2017 Fortune
Tremor Video CEO Bill Day Resigns, Former Bloomberg CRO Paul Caine Steps In As Interim CEO 02-09-2017 AdExchanger
Budweiser's 'Born the Hard Way' Super Bowl Ad Wins the Race for Online Video Views 02-06-2017 AdAge
Vox Media Names First COO as Focus Turns to Video, Native Ads 02-06-2017 Bloomberg
Fox Prepares for Super Bowl Streaming Challenge 02-02-2017 Multichannel News
Ad Spending On Local Video To Expand $5B By 2021 02-02-2017 Mediapost
Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl 02-02-2017 Adweek
Facebook Tunes Into Television’s Market 01-31-2017 WSJ
Facebook Gives Marketers New Data Tools to Compare to TV 01-31-2017 AdAge
Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying? 01-30-2017 AdExchanger
Google Touts YouTube Ad Growth, Vows Continued Investment In Originals In Earnings Call 01-27-2017 Tubefilter
Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System 01-24-2017 Adweek
Magna Strikes Deal With Roku, Shifting More Ad Dollars Out Of Linear TV Heading Into Upfronts 01-25-2017 AdAge
Toyota Revs Up With Hypertargeted Video 01-23-2017 AdExchanger
YuMe Launches Vertical Video Format For Mobile 01-18-2017 Mediapost
Here Are the Top 10 Super Bowl Ads on YouTube 01-18-2017 Adweek
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy 01-18-2017 AdExchanger
How Targeted (And Measurable) Is Over-The-Top TV? 01-12-2017 AdExchanger
Here's How the New Vertical Video Ads Will Look Inside Instagram Stories 01-11-2017 AdAge
Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories 01-09-2017 AdAge
'A shrewd move': Publishers see Facebook mid-roll ads as potential boon 01-10-2017 Digiday
Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers 01-09-2017 Recode
Linear TV Needs New Advertising Models 01-06-2017 B&C
Pandora's Muted Video and Responsive Display Ads Are a Big Hit With Marketers 01-04-2017 Adweek
How Addressable TV Has Evolved, And Where It Will Go In 2017 01-03-2017 AdExchanger
Why The 2017 TV Upfronts Could Be A Buyer’s Market 12-22-2016 AdExchanger
Unruly Brings Emotions To Programmatic Via 'Emotional PMPs' 12-21-2016 Mediapost
Samsung Smart TVs Force Ads Onto Menu Screen 12-21-2016 AdAge
Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November 12-20-2016 Adweek
Russian Hackers Stole Millions From Video Advertisers, Ad Fraud Company Says 12-20-2016 WSJ
Google Says Programmatic Direct Is Due for a Rise in 2017 12-16-2016 AdAge
Videology Study Finds Demos Still Campaign Key 12-15-2016 B&C
AppNexus Launches PreBid for Video Advertising 12-15-2016 Mediapost
Carat Experiments With Programmatic TV Using Cox 12-15-2016 AdExchanger
More Ads Are Being Delivered Via Connected TVs 12-13-2016 WSJ
'No interest in playing your games': Why programmatic TV hasn't (yet) taken off 12-12-2016 Digiday
Clorox Wades Into 360-Degree Video 12-09-2016 AdExchanger
2016's Top 5 Most Viewed Ads On YouTube Have One Thing In Common 12-08-2016 Forbes
Advertisers take a liking to 360-video ads 12-08-2016 Digiday
Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens 12-06-2016 The Drum
YuMe Releases 360 Degree Video Ad Format For Immersive Ad Experiences 12-05-2016 Mediapost
Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 12-05-2016 AdExchanger
'It's on every media plan': Media buyers hail Facebook's dedicated video tab 12-06-2016 Digiday
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