Video Trends 2018 leaderboard

News for 'Advertising'

Title Date Source
A toy startup is using YouTube to get kids to beg their millennial parents for its new Star Wars kit 11-15-2017 Business Insider
GroupM Taps Comcast's Jimenez To Run Modi 11-14-2017 Mediapost
Amazon Developing a Free, Ad-Supported Version of Prime Video 11-13-2017 AdAge
VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement 11-09-2017 AdExchanger
NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes 11-06-2017 Variety
DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’ 11-02-2017 AdExchanger
Inside Hulu’s growing ad-sales research team 11-02-2017 Digiday
Nielsen will use Gracenote’s smart TV data for ad targeting 10-31-2017 TechCrunch
Fox To Air 6-Second, In-Game NFL Spots On Thanksgiving 10-27-2017 Mediapost
Myspace Looked Like It Was Back. Actually, It Was A Pawn In An Ad Fraud Scheme 10-27-2017 BuzzFeed
YouTube Says New Technology Will Result In 30% Fewer Videos Being Deemed Advertiser-Unfriendly 10-27-2017 Tubefilter
DoubleClick Video Stack Soars On Google’s Cloud: Sterling 10-25-2017 Beet.tv
The 6-Second TV Ad Is The Next Big Thing For The Advertising Industry 10-23-2017 AdExchanger
Snap is turning to programmatic ads for Snapchat shows 10-23-2017 Digiday
Google launches TV content explorer and a series of other updates for programmatic TV 10-20-2017 Campaign
Google Makes TV Ad Buys Smarter - Programmatically 10-19-2017 Mediapost
How LG Works Advertising Into Smart TVs 10-17-2017 AdExchanger
Google wants to own the future of TV ad infrastructure 10-16-2017 Business Insider
TV Networks Meet on Thor, New Effort to Prove Their Ads Work 10-16-2017 AdAge
Adobe partners with 15 adtech firms to make all fees transparent 10-15-2017 The Drum
To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream 10-12-2017 AdExchanger
Could Amazon Win a Major Chunk of the Video Ad Market? 10-11-2017 eMarketer
Amazon is considering a more serious bid against YouTube, ad industry sources say 10-10-2017 CNBC
Hulu Drops Ad-Supported Plan Price 10-10-2017 Home Media
The media company behind NowThis and Thrillist is betting on an ad agency insider to help its revenue catch up with its huge aud... 10-04-2017 Business Insider
Walmart’s Vudu Taps SpotX To Better Target Video Ads 10-02-2017 AdExchanger
Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers 10-02-2017 Digiday
Pivoting-to-video publishers face a big monetization gap 09-28-2017 Digiday
A Top Google Exec Admits Brand Safety Problems Were a ‘Complete Miss on Our Part’ 09-26-2017 Adweek
GroupM Launches Addressable TV Company Finecast 09-27-2017 Mediapost
YouTube Intros Targeting And Creative Versioning Tools For Online Video 09-25-2017 AdExchanger
Digital ad startup ViralGains raises $13.5M Series B 09-21-2017 Boston Business Journal
The Trade Desk Rolls Out Connected TV Targeting And Attribution 09-21-2017 AdExchanger
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads 09-19-2017 Adweek
Facebook Pitches Brand Safety Ahead of Video Ad Push 09-13-2017 WSJ
Clinch raises $3M for personalized video ads 09-14-2017 TechCrunch
EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future 09-13-2017 AdExchanger
Volvo Drives Targeted Ad Campaign Across Dish, Sling TV 09-13-2017 Multichannel News
YouTube Launches Advertiser-Facing Campaign To Promote Six-Second Spots, Underserved Demographics 09-11-2017 Tubefilter
AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix 09-11-2017 Adweek
Vevo is set to pull in nearly $200 million in upfront ad deals this year - thanks in part to Taylor Swift 09-10-2017 Business Insider
ABC Veteran Becomes First SVP of Investment at WPP’s Newly Expanded Essence Media Network 09-07-2017 Adweek
Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor 09-07-2017 Mediapost
The ‘demonetized’: YouTube’s brand-safety crackdown has collateral damage 09-06-2017 Digiday
Comcast's Vazirani Takes Senior Research Role At NBCU 09-05-2017 Mediapost
Amazon is promising NFL advertisers it will track whether their ads get people to buy things on Amazon 09-02-2017 Business Insider
SpotX Fully Acquired by RTL Group 08-30-2017 Press Release
Netflix Partnered With a Pot Dispensary to Distribute 12 Strains of Weed Based on Some of Its Shows 08-28-2017 Adweek
Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce 08-28-2017 AdExchanger
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety 08-24-2017 Adweek
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