4C - leaderboard - 4-25-18

News for 'Advertising'

Title Date Source
CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions 08-13-2018 The Drum
Roku: ‘We Now Uniquely Deliver 10% of Adults 18-34’ 08-09-2018 Multichannel News
Sinclair Rolls Out An Addressable Ad Product Via vMVPDs And TV Takes A Giant Step Forward 08-07-2018 Forbes
Inside AT&T’s media ambitions 08-01-2018 The Drum
Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers 07-30-2018 AdExchanger
AMC Networks To Offer Addressable TV Inventory 07-27-2018 AdExchanger
Streaming TV services hope that better ad targeting will lead to profits 07-27-2018 Digiday
Amazon ad sales top $2 billion, its fastest-growing segment 07-26-2018 AdAge
Report: YouTube TV needs a big ad revenue boost to become profitable 07-23-2018 9to5 Google
Roku is in the ad business, not the hardware business, says CEO 07-20-2018 The Verge
Why AT&T-Backed AppNexus Is Making A Move On Connected TV 07-19-2018 AdExchanger
Tremor Video DSP Partnering With Dstillery On Audience Targeting 07-18-2018 Mediapost
Amobee wins bankruptcy auction to take control of Videology assets 07-15-2018 The Drum
WPP’s Essence Promotes Former ABC Executive to Global President of Media 07-09-2018 Adweek
Trade Desk's chief client officer on AT&T's AppNexus deal and the future of TV 06-28-2018 AdAge
NBCU Holds Top TV Ad Share For 2017-2018 Season 06-26-2018 Mediapost
Roku Lets Publishers Sell Inventory Using Its Audience Data 06-27-2018 AdExchanger
AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google 06-27-2018 Digiday
Hulu Hires Jeremy Helfand as VP and Head of Advertising Platforms 06-26-2018 Multichannel News
Essence strikes deal with TrueX to advance connected TV advertising 06-25-2018 AdAge
CBS will stream its NFL games on smartphones starting this season 06-25-2018 The Verge
AT&T to Acquire Digital Ad Firm AppNexus for $1.6 Billion 06-25-2018 WSJ
Study Finds Consumers Prefer Longer, Not Short-Form Ad Units 06-22-2018 Mediapost
Now Facebook is putting autoplay video ads inside Messenger 06-19-2018 Recode
AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars 06-14-2018 AdExchanger
The advertising advantages of connected TV 06-12-2018 nScreenMedia
Advanced TV Tactics: Pieces Of A Holistic Media Strategy 06-11-2018 AdExchanger
Why Music Video Hosting Service Vevo Is Joining Mediaocean’s Spectra Platform 06-08-2018 Adweek
BuzzFeed Restructures Advertising Group: Lays Off 20 Staffers But Looks to Hire 45 06-07-2018 Variety
Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged 06-07-2018 Adweek
Slower TV Upfront Activity, Networks Worry About Reach 06-07-2018 Mediapost
OTT Demand Once Preceded The Supply, But The Tide Has Turned 06-04-2018 AdExchanger
YouTube TV’s digital channels experiment with different ad loads while they still can 06-05-2018 Digiday
AMC Networks Launches Mobile Ad Platform 05-31-2018 Mediapost
Connected TV: A Hero Is Rising 05-31-2018 AdExchanger
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately 05-30-2018 Mediapost
About half of all Hulu subscribers pay for the ad-free version, 21st Century Fox CEO James Murdoch says 05-29-2018 Recode
Oath Puts Ad Target on Verizon’s FiOS TV Footprint 05-25-2018 Multichannel News
For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets 05-28-2018 AdExchanger
Price For TV Networks With Fewer Ads? A Modest 7% Premium 05-22-2018 Mediapost
The next big TV tech platform: Roku 05-22-2018 Axios
TV’s Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee 05-21-2018 Variety
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
Forrester On Addressable TV: ‘It’s Not Just Experimentation, It’s Real This Time - Thank God’ 05-17-2018 AdExchanger
CNN Will Trim Commercials in Jake Tapper Shows 05-17-2018 Variety
AT&T Head Says Time Warner Deal Is About Advertising 05-16-2018 The Hollywood Reporter
Bloomberg's TicToc creates an ad format for live events happening on Twitter 05-12-2018 AdAge
Levy Wants 5% of TV Ad Budgets Spent on Audiences 05-14-2018 Multichannel News
CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad Insertion 05-14-2018 Mediapost
Why Traditional TV Is in Trouble 05-14-2018 NY Times
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