Beachfront - leaderboard - 7-1-18

News for 'Advertising'

Title Date Source
Facebook Inflated Video Metrics By Up To 900%, Marketers Claim 10-17-2018 Mediapost
YouTube just made TV advertising more affordable than ever 10-17-2018 Mashable
Did Facebook’s faulty data push news publishers to make terrible decisions on video? 10-17-2018 NiemanLab
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
Shorter TV Ads Command More Viewer Attention 10-11-2018 Mediapost
YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) 10-09-2018 Tubefilter
Roku Starts 11-Partner Ad Measurement Effort 10-09-2018 Mediapost
Some advertisers are moving half of their search budget from Google to Amazon 10-08-2018 CNBC
Walmart’s Vudu Orders MGM Shows for Free, Ad-Supported Video Service 10-07-2018 Variety
YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows 10-05-2018 Tubefilter
Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital 10-04-2018 AdExchanger
Twitter Now Lets Its Publishing Partners Rake In Global In-Stream Video Ad Revenues 10-03-2018 Tubefilter
YouTube Expands Brand Lift Capability, Extensions To Video Ads 10-01-2018 Mediapost
TV Stations' Consortium Launches Programmatic TV Ad Effort 09-26-2018 Mediapost
AT&T Unveils Xandr, Its Answer To The Future Of Advertising 09-25-2018 AdExchanger
Facebook takes on YouTube with more video advertising options 09-27-2018 CNBC
TV Revenue Expected to Dip in Record-Setting Year for Ads 09-20-2018 Multichannel News
Magna: OTT Will Reach $2 Billion In 2018 09-20-2018 AdExchanger
Amazon becoming 3rd-biggest digital ad platform 09-19-2018 Axios
Hulu Reaches For The Stars With New Ad Strategy To Complement Original Space Show ‘The First’ 09-14-2018 Tubefilter
As Netflix Rebuffs Commercials, Hulu Offers a Tighter Embrace 09-14-2018 Variety
With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads 09-13-2018 Tubefilter
Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough 09-12-2018 Digiday
Pixability Rolls Out AI-Driven Video Creative Tool 09-04-2018 Mediapost
Amazon's ad-supported video service faces many hurdles, but the upside is huge 09-04-2018 AdAge
Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV 08-29-2018 AdExchanger
Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West 08-29-2018 Tubefilter
YouTube ads are about to get a little less skippable 08-25-2018 Mashable
Twitch Prime will no longer include ad-free viewing 08-20-2018 Polygon
Audience for Connected TV Grows, but Ad Spending Has Lagged 08-16-2018 eMarketer
Hulu claims 50 percent more upfront ad commitments compared to 2017 08-17-2018 Digiday
AT&T Completes AppNexus Acquisition 08-15-2018 Mediapost
Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018 08-14-2018 Mediapost
Amazon is testing video ads in mobile search results 08-14-2018 Digiday
CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions 08-13-2018 The Drum
Roku: ‘We Now Uniquely Deliver 10% of Adults 18-34’ 08-09-2018 Multichannel News
Sinclair Rolls Out An Addressable Ad Product Via vMVPDs And TV Takes A Giant Step Forward 08-07-2018 Forbes
Inside AT&T’s media ambitions 08-01-2018 The Drum
Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers 07-30-2018 AdExchanger
AMC Networks To Offer Addressable TV Inventory 07-27-2018 AdExchanger
Streaming TV services hope that better ad targeting will lead to profits 07-27-2018 Digiday
Amazon ad sales top $2 billion, its fastest-growing segment 07-26-2018 AdAge
Report: YouTube TV needs a big ad revenue boost to become profitable 07-23-2018 9to5 Google
Roku is in the ad business, not the hardware business, says CEO 07-20-2018 The Verge
Why AT&T-Backed AppNexus Is Making A Move On Connected TV 07-19-2018 AdExchanger
Tremor Video DSP Partnering With Dstillery On Audience Targeting 07-18-2018 Mediapost
Amobee wins bankruptcy auction to take control of Videology assets 07-15-2018 The Drum
WPP’s Essence Promotes Former ABC Executive to Global President of Media 07-09-2018 Adweek
Trade Desk's chief client officer on AT&T's AppNexus deal and the future of TV 06-28-2018 AdAge
NBCU Holds Top TV Ad Share For 2017-2018 Season 06-26-2018 Mediapost
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