I’m pleased to present the 382nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
It’s been a little while since Colin and I last discussed CBS All Access, which now has approximately 1.5 million subscribers. But with the launch of “Star Trek: Discovery” coming on September 24th (first episode on-air, then exclusively on All Access), the timing is good to dig into its place in the market and the role of originals.
Interestingly, Colin and I have differing views on almost everything related to CBS All Access; he sees their progress to date as modest (whereas I’m more impressed), but he thinks Star Trek alone could boost subscribers all the way to the 4 million point, which is the 2020 goal (whereas I’m much more cautious), and he sees All Access as threatening to CBS’s local affiliates (whereas I think they’ve largely been brought under the tent).
Most of all, Colin believes Star Trek is a relatively risky move by the company, while I see it as taking a page from a playbook well-established by Netflix and others who have used originals to methodically build their businesses.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 23 seconds)