• VideoNuze Podcast #382: Digging Into CBS All Access and Star Trek Premiere

    I’m pleased to present the 382nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    It’s been a little while since Colin and I last discussed CBS All Access, which now has approximately 1.5 million subscribers. But with the launch of “Star Trek: Discovery” coming on September 24th (first episode on-air, then exclusively on All Access), the timing is good to dig into its place in the market and the role of originals.

    Interestingly, Colin and I have differing views on almost everything related to CBS All Access; he sees their progress to date as modest (whereas I’m more impressed), but he thinks Star Trek alone could boost subscribers all the way to the 4 million point, which is the 2020 goal (whereas I’m much more cautious), and he sees All Access as threatening to CBS’s local affiliates (whereas I think they’ve largely been brought under the tent).

    Most of all, Colin believes Star Trek is a relatively risky move by the company, while I see it as taking a page from a playbook well-established by Netflix and others who have used originals to methodically build their businesses.

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 23 seconds)
     


    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!