At the recent Cable Show I caught up with Michael Quigley, VP Business Development and Multi-Platform Distribution for Turner Networks. Turner has arguably been the most aggressive of all the cable TV networks in pursuing TV Everywhere distribution, and Michael explain why. Turner has now integrated with 13 different pay-TV operators for TV Everywhere distribution covering 77 million U.S. homes. It also makes authenticated content available on 6 of its networks' sites, with over 500 hours of VOD.
One of the key decisions Turner made was to invest in TV Everywhere before the measurement systems from Nielsen and others were fully in place. That's a risk Michael says Turner was willing to take in order to push the TV Everywhere experience forward and draw other networks in. In the interview Michael also discusses ongoing challenges for TV Everywhere's rollout. Watch the interview below (9 minutes, 46 seconds).