At the recent VideoNuze 2012 Online Video Advertising Summit, TDG senior analyst Colin Dixon sat down with Ed Haslam, SVP of Marketing at YuMe to discuss the market for video advertising on connected TVs (sometimes also called "Smart TVs"). Ed and Colin agreed that while there are already 20 million or more U.S. homes with these TVs, the ad opportunity is still relatively small, though it has enormous potential as these devices are adopted in hundreds of millions of homes globally over the next 5 years.
Ed has a strong perspective on this space as YuMe has a deal with Samsung and with LG to power advertising on their connected TVs. In the session, Ed discussed the experiences of 2 early advertisers, Toyota and State Farm. He also explained exactly where video ads are inserted today, how these units differ from typical pre-roll units seen online, and how the market is broadening to also include in-app advertising. Ed also describes 2 key challenges for the connected TV advertising space; consumer fragmentation and gaining developers' attention.