Title |
Date |
Source |
Category |
Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 |
11-02-2020 |
Mediapost |
Advertising |
Next year, people will spend more time online than they will watching TV. That’s a first. |
06-08-2018 |
Recode |
Research |
EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future |
09-13-2017 |
AdExchanger |
Advertising, Research |
Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen |
07-17-2017 |
Mediapost |
Advertising, Mobile Video, Research |
Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV |
03-30-2017 |
AdExchanger |
Advertising, Research |
comScore Wins Clients for Online-Ad Rating System |
05-16-2013 |
WSJ - Reg. Req'd |
Analytics |
Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV |
04-29-2013 |
MediaDailyNews |
Advertising, Research |
Advanced Ads: Agencies Can`t Wait for Multiplatform Measurement |
02-27-2013 |
Multichannel News |
Advertising, Devices |