Sports

Inside the Stream: Interview With Wurl’s EMEA GM on Sports and FASTs Posted on 04-10-2026
Wurl’s EMEA GM Keith Bedford joins us on this week’s Inside the Stream to explain why FASTs have a big opportunity in streaming sports and some of the early success...
Inside the Stream: Deloitte Streaming Data, CTV Commerce, Disney-OpenAI Ends Posted on 03-27-2026
New data from Deloitte’s Digital Media Trends report shows that 68% of consumers now subscribe to at least one ad-supported tier, up from 46% two years ago. The Deloitte data...
Inside the Stream: Ads Accepted, Sports Lead, Creators Match Premium TV Posted on 03-20-2026
Advertising continues to gain greater acceptance in the streaming era according to data from Hub. There’s been a gradual decline in the percentage of viewers who can’t tolerate ads from...