Advertising

Inside the Stream: Advertising’s Growing Importance for Streaming Posted on 05-22-2026
This week we discuss new research from Omdia, Hub and Antenna, all of which underscores the growing importance of advertising for streaming, across FASTs and premium SVOD. Omdia forecasts...
Inside the Stream: YouTube’s Record Q1, Roku’s Howdy Hits 1 Million Subscribers Posted on 05-01-2026
YouTube’s Q1 ad revenue approached $10 billion, up 11% vs. last year and around 25% vs. two years ago. YouTube said that both direct response and brand advertising were strong....
Inside the Stream: Netflix’s Ad-Free Price Gap Widens as Industry Revenue Grows Posted on 04-03-2026
Netflix has raised its prices again, with its ad-supported plan increasing by one dollar per month and its ad-free plans going up by two dollars. Netflix has the biggest price...