Advertising

Inside the Stream: All the Highlights of a Busy Streaming Summer Posted on 09-04-2026
There were a lot of new streaming dynamics that unfolded this summer, including YouTube’s growing dominance and budding rivalry with Netflix, two movies from YouTube creators that have generated a...
Inside the Stream: World Cup Boosts Streaming; YouTube Ad Revenue Surges Posted on 07-24-2026
The World Cup’s success flowed through to streaming, with Fox One adding 2.8 million subscribers in June and Peacock adding 2 million in Q2. Peacock also turned its first profit...
Inside the Stream: Advertising’s Growing Importance for Streaming Posted on 05-22-2026
This week we discuss new research from Omdia, Hub and Antenna, all of which underscores the growing importance of advertising for streaming, across FASTs and premium SVOD. Omdia forecasts...