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VideoNuze Analysis (1081 items)
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YouTube TV’s Latest Rate Hike Reflects Rising Importance of CTV Ads
Posted on 07-01-2020
Yesterday YouTube TV raised its monthly rate by 30% from $50 to $65. It’s the fourth rate hike in just the past 2 years, as YouTube TV moved from...
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VideoNuze Podcast #520: Debriefing the NewFronts
Posted on 06-26-2020
I’m pleased to present the 520th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. With the pandemic currently surging in multiple states, we hope all...
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YouTube Brandcast Emphasizes Personalized TV Viewership and Originals
Posted on 06-25-2020
As part of the IAB NewFronts, YouTube held its reimagined Brandcast virtual event today, emphasizing its TV viewership, incremental reach and originals as part of a broader pitch for...
News from Around the Web (3203 items)
- Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom Adweek - 06-30-2020
- Digital leaders weigh in on NewFronts hits, misses and trends AdAge - 06-26-2020
- Post-Merger, Rubicon Project and Telaria Rebrand as Magnite Adweek - 06-30-2020
- TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads TechCrunch - 06-25-2020
- Hulu announces a new offer-focused ad format called GatewayGo TechCrunch - 06-22-2020
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B Mediapost - 06-17-2020
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