Advertising

Inside the Stream: YouTube’s Record Q1, Roku’s Howdy Hits 1 Million Subscribers Posted on 05-01-2026
YouTube’s Q1 ad revenue approached $10 billion, up 11% vs. last year and around 25% vs. two years ago. YouTube said that both direct response and brand advertising were strong....
Inside the Stream: Netflix’s Ad-Free Price Gap Widens as Industry Revenue Grows Posted on 04-03-2026
Netflix has raised its prices again, with its ad-supported plan increasing by one dollar per month and its ad-free plans going up by two dollars. Netflix has the biggest price...
Inside the Stream: Ads Accepted, Sports Lead, Creators Match Premium TV Posted on 03-20-2026
Advertising continues to gain greater acceptance in the streaming era according to data from Hub. There’s been a gradual decline in the percentage of viewers who can’t tolerate ads from...