Data
VideoNuze Analysis (29 items)
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Data is the Rocket Fuel for an Audience-Based Buying Future [VIDEO]
Posted on 06-18-2019
Data has become the rocket fuel behind video advertising and an audience-based buying future – helping advertisers boost targeting for higher ROIs, while allowing content providers to propel the value...
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New SpotX Report Highlights Data Sensitivity in Video Ads
Posted on 01-16-2019
SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends: New offerings will come into play for OTT video services. Traditional TV will continue to transform for today’s...
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Beachfront Enriches Premium Video Ads in Real Time with MadHive Data
Posted on 10-18-2018
Beachfront, a leading supply-side platform for video ads, has partnered with MadHive, a data management platform, to enrich and verify audiences on connected devices. Frank Sinton, President and Founder...
News from Around the Web (67 items)
- Smart TVs sending private data to Netflix and Facebook Financial Times - 09-17-2019
- MadHive Integrates Inscape Data To Aid OTT Advertisers Mediapost - 06-12-2019
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
- Samba TV Integrates With Google To Measure TV Tune-In Mediapost - 03-06-2019
- Inscape Claims Viewing Data From 10M Connected TVs Multichannel News - 01-18-2019
- Spying TVs: Legal Settlement Provides a Few Bucks for Vizio Owners; Millions for Lawyers The Hollywood Reporter - 10-04-2018
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