Data

Inside the Stream: 5 Key Takeaways from the 2023 IAB NewFronts Posted on 05-05-2023
I attended the 2023 IAB NewFronts earlier this week and today on Inside the Stream we discuss my 5 key takeaways. These include 1) connected TV as the dominant...
Comcast Advertising Licenses Data to VideoAmp As Alternative Currencies Ramp Up Posted on 02-24-2022
Comcast Advertising will license aggregated viewership data from its devices to VideoAmp, the companies announced today. VideoAmp will incorporate the data into its cross-platform measurement solution which spans and...
IRIS.TV and SpotX Bring Contextual Targeting Segments to CTV Posted on 06-07-2021
IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the...