Data
VideoNuze Analysis (31 items)
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iSpot Enhances Unified Ad Management With Person-Level Data
Posted on 12-09-2020
TV ad measurement provider iSpot has enhanced its unified ad measurement capability allowing brands to more accurately gauge incremental reach and effectiveness of cross-screen campaigns. iSpot has integrated demographic...
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Peer39 Offers Contextual Analysis Tools for CTV Ad Buyers
Posted on 11-17-2020
Peer39 is introducing a set of pre-bid cookie-free contextual planning and targeting tools for connected TV ad buyers. This means that CTV ad buyers will gain insights into the...
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Data is the Rocket Fuel for an Audience-Based Buying Future [VIDEO]
Posted on 06-18-2019
Data has become the rocket fuel behind video advertising and an audience-based buying future – helping advertisers boost targeting for higher ROIs, while allowing content providers to propel the value...
News from Around the Web (81 items)
- Antenna Up: How Subscription Data Decodes Streamers' Success The Hollywood Reporter - 03-20-2021
- LG Grabs A Majority Stake In TV Data Provider Alphonso AdExchanger - 01-06-2021
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal Mediapost - 12-15-2020
- Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up Adweek - 12-04-2020
- Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape AdExchanger - 10-28-2020
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV Mediapost - 10-01-2020
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