Data
VideoNuze Analysis (29 items)
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Data is the Rocket Fuel for an Audience-Based Buying Future [VIDEO]
Posted on 06-18-2019
Data has become the rocket fuel behind video advertising and an audience-based buying future – helping advertisers boost targeting for higher ROIs, while allowing content providers to propel the value...
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New SpotX Report Highlights Data Sensitivity in Video Ads
Posted on 01-16-2019
SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends: New offerings will come into play for OTT video services. Traditional TV will continue to transform for today’s...
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Beachfront Enriches Premium Video Ads in Real Time with MadHive Data
Posted on 10-18-2018
Beachfront, a leading supply-side platform for video ads, has partnered with MadHive, a data management platform, to enrich and verify audiences on connected devices. Frank Sinton, President and Founder...
News from Around the Web (75 items)
- The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories WSJ - 07-11-2020
- Roku and Kroger Partner on Data Play for CPG Advertisers Adweek - 06-08-2020
- Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest Adweek - 03-11-2020
- Comscore Makes Major Set-Top-Box Data Deal With Comcast Mediapost - 02-27-2020
- How AMC Networks Is Building Its Data-Driven Ad Offering, Led By Advanced Advertising Hire Evan Adlman AdExchanger - 01-06-2020
- YouTube Integrates Nielsen TV Data Into Google Reach Planner Mediapost - 11-21-2019
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