Viewability
VideoNuze Analysis (9 items)
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Integral Ad Science Provides Viewability Targeting Data to AudienceScience
Posted on 04-04-2016
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will...
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Videology Unveils Viewable CPM for Guaranteed Video Ad Delivery
Posted on 01-26-2016
Videology announced this morning that its clients will be able transact video ad campaigns on a new viewability currency (“vCPM”) for a guaranteed price on guaranteed viewable impressions. The...
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Moat to Measure Watchwith’s In-Program Video Ads
Posted on 12-15-2015
Moat has extended its measurement and reporting capabilities to include Watchwith’s in-program advertising within TV shows, under a new partnership announced by the companies today. Moat will use its...
News from Around the Web (39 items)
- GroupM Softens Viewability Standards for Video Ads in Social Media WSJ - 08-17-2017
- Facebook video ad viewability rates are as low as 20 percent, agencies say Digiday - 06-26-2017
- Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads Adweek - 05-01-2017
- Study: Viewability Matters, But Likeability Matters Even More in Online Video AdAge - 03-21-2017
- Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The 'Threshold' AdExchanger - 03-10-2016
- Visible Measures Makes A Bold Ad Guarantee Mediapost - 02-09-2016
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