Programmatic

Report: Global Programmatic CTV Ad Spending More Than Doubled in Q4 ’20 Posted on 03-23-2021
Global programmatic CTV ad spending increased 2.2x from Q1 ’20 to Q4 ’20, according to the new CTV Ad Supply Trends Report from Pixalate, an ad fraud and marketing...
Growth Ahead for Magnite/SpotX as CTV Ad Market Expands Posted on 02-08-2021
Last Friday’s announcement that Magnite is acquiring SpotX from RTL Group for almost $1.2 billion was further evidence of connected TV advertising’s momentum and the combined company’s market opportunity....
Programmatic Ads Enabled for Set-Top Box VOD by Comcast Companies Posted on 06-09-2020
A joint solution announced by two Comcast companies, FreeWheel and Comcast Technology Solutions, will enable programmatic advertising for set-top box video-on-demand (VOD) inventory. TV networks, content providers and pay-TV...