Programmatic
VideoNuze Analysis (128 items)
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Xandr’s Lauren Wiseman Explains Programmatic’s Role in CTV Advertising
Posted on 05-20-2021
Xandr’s VP, OTT and Programmer Partnerships Lauren Wiseman explains where programmatic fits into connected TV advertising in a 10-minute interview below. Lauren discusses how programmatic in part helps linear TV...
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Report: Global Programmatic CTV Ad Spending More Than Doubled in Q4 ’20
Posted on 03-23-2021
Global programmatic CTV ad spending increased 2.2x from Q1 ’20 to Q4 ’20, according to the new CTV Ad Supply Trends Report from Pixalate, an ad fraud and marketing...
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Growth Ahead for Magnite/SpotX as CTV Ad Market Expands
Posted on 02-08-2021
Last Friday’s announcement that Magnite is acquiring SpotX from RTL Group for almost $1.2 billion was further evidence of connected TV advertising’s momentum and the combined company’s market opportunity....
News from Around the Web (204 items)
- Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush AdExchanger - 05-04-2021
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited Mediapost - 04-09-2021
- Beachfront, SeaChange Enable Programmatic for Cable Operators Next TV - 12-14-2020
- Unruly, Publica Partner On CTV Ad-Pod Programmatic Mediapost - 11-09-2020
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. Mediapost - 10-23-2020
- The Potential In Programmatic OTT: Business Outcomes Vs. GRPs AdExchanger - 07-30-2020
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