Commerce

Roku-Shopify Partnership Brings CTV Ads’ Full-Funnel Future a Step Closer Posted on 09-22-2021
Yesterday’s partnership announcement between Roku and Shopify brings CTV advertising another step closer to realizing its ultimate potential as a full-funnel channel for advertisers. Loyal VideoNuze readers know that...
Inside the Stream Podcast: FandangoNow and Vudu Merge In Wake of SVOD Crushing TVOD Posted on 08-06-2021
(Reminder - if you are a listener of The VideoNuze Report podcast, please update your feed per below to the new Inside the Stream feeds which have been available for...
Streaming is Driving Renewed Interest in Content/Commerce Intersection Posted on 03-24-2021
Content being used to drive consumer purchases isn’t a new idea, but streaming is breathing renewed interest, with a variety of different strategies and implementations. A number of interviews and...