Commerce

Streaming is Driving Renewed Interest in Content/Commerce Intersection Posted on 03-24-2021
Content being used to drive consumer purchases isn’t a new idea, but streaming is breathing renewed interest, with a variety of different strategies and implementations. A number of interviews and...
The Math Behind How an Amazon Hit TV Program Contributes to the Company’s Profitability Posted on 03-19-2018
Last week Reuters reported data from internal Amazon documents that for the first time provided insights into viewership of the company’s original TV programs and their contribution to creating...
Will Amazon Move Into Video Advertising in 2018? Posted on 01-02-2018
In 2017 Amazon continued launching into new businesses as it leveraged its massive scale and resources to disrupt the status quo. As we look ahead to 2018, online video adverting...