Monday, September 13, 2010, 9:44 PM ET|Posted by Will RichmondYouTube's newly announced live streaming platform offers video providers an exciting new opportunity to try new programming, connect to their audiences and leverage YouTube's massive reach. YouTube has made it very easy to broadcast live from within a partner channel, and has also adopted a "walk before you run" approach by testing today and tomorrow with 4 partners before expanding any further. That's a good idea, because based on my experience today, streaming quality was still pretty spotty.
For example, I tuned into Howcast's "Magic Secrets Unlocked!" today with celebrity magician Matt Wayne. It was a very cool show where Wayne took questions from a Howcast host and also did some neat tricks with a handful of participants. From a programming standpoint, I think live shows are a winning proposition for Howcast (and the others in the test, Next New Networks, Young Hollywood and Rocketboom), helping expand beyond on-demand programming. In the Howcast show, audience questions were taken and Wayne was interactive and engaging - and he even showed a few secrets to his craft.
Categories: Live Streaming