One of the things about online video that has always intrigued me is how it gives brands innovative ways to engage with target consumers. Thus, a promotional email I received last night, as a parent of a 9-year old Little Leaguer, caught my attention. Little League has partnered with Hilton HHonors for a "play of the week" contest, which calls for parents to submit videos of their favorite plays (aka their kid's shining moments) to a special section of Hilton HHonors Facebook page. Each week that batch of videos will be judged and a winner will be placed into a group of 20 finalists, eligible for prizes. From my perspective, the contest is a home run for all parties.
Hilton HHonors gains 100% share of voice in a campaign that positions them nicely as a "good guy," helping parents draw attention to their kid's on-field accomplishments. The company also gains all the contact information for each participant, giving it valuable information for future communications.
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