Silverlight Team Offers 4 In-Depth Case Studies on 2010 Winter Olympics OnlineMonday, May 17, 2010, 8:50 AM ET|Posted by Will RichmondA heads-up that the Silverlight team has just posted 4 great case studies detailing different aspects of their international media partners' experiences delivering the 2010 Winter Olympics online. The partners are CTV (Canada), NBC (US), NRK (Norway) and France Televisions (France). All were using Microsoft's Silverlight and IIS Smooth Streaming.
The case studies dig into 4 topics: online viewing times, effective ad monetization, broadcast reach and quality experience. I've only had an opportunity to skim each of the 4 case studies, but they are packed with in-depth information and details that I have not seen before. For those interested in learning more about how a high-profile live event like this was executed and some of the key performance metrics, this is super valuable info.
Categories: International, Sports, Technology
Topics: CTV, France Televisions, Microsoft, NBC, NRK, Olympics, Silverlight