Tuesday, March 23, 2021, 11:43 AM ET|Posted by Will Richmond
Global programmatic CTV ad spending increased 2.2x from Q1 ’20 to Q4 ’20, according to the new CTV Ad Supply Trends Report from Pixalate, an ad fraud and marketing compliance platform. Pixalate estimates that 78% of U.S. households were reachable with programmatic CTV ads in Q4 ’20, up from 50% in Q4 ’19. Separate, eMarketer has said that programmatic CTV ad spending in the U.S. was $4.36 billion in 2020 and will jump to $6.73 billion in 2021.
Geographically, Latin America experienced the fastest growth in programmatic CTV ad spending in 2020, up 317% from Q1 to Q4. North America was next (up 123%), followed by Asia-Pacific (up 106%) and EMEA (up 56%).
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