Ranker, a publisher that creates data-driven, list-based content attracting 55 million unique visitors per month, has seen a 70% increase in video ad revenues over the past year, following its implementation of AppNexus’s Prebid Video header bidder solution and the AppNexus Marketplace. The companies have published a short case study on Ranker’s success.
I spoke to Prem Purayil, CTO of Ranker, who explained that the company had been using a traditional tag-based waterfall model. But this approach had led to having 50 demand partners and growing complexity. Ranker had previously and successfully implemented AppNexus’s header bidding solution for display, so it was already familiar. Prem said Ranker activated video header bidding in just a couple of days and needed minimal assistance. Importantly, Prem said moving to header bidding had no adverse impact on user experience.