Beachfront - leaderboard - 7-1-18

Analysis for 'Autobytel'

  • Videology Partners With Autobytel for Buyer-Intent Data to Improve Targeting

    In another indicator of how TV and video advertising are becoming more data-enabled and precise, Videology announced a partnership this morning to incorporate Autobytel’s anonymized first-party buyer-intent data into its platform. Autobytel collects data from approximately 8 million consumers per month at its various properties.

    The data will enable marketers to more accurately target consumers who are actually in the market for a car, using their own preferences for brands, price points and features. Given the longer consideration time associated with buying a car, marketers’ ability to implement specific “lower funnel” marketing messages aimed at in-market buyers is much more efficient.

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  • CTV Ad Summit - full banner - 1-10-20
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