Posts for 'Connatix'

  • Good Day For Israeli Video Tech as Wibbitz Raises $20M and Connatix Raises $15M

    It’s a good day for video tech providers with Israeli roots as Wibbitz has announced a $20 million Series C funding and Connatix has raised a $15 million Series A round. The Wibbitz round was led by Bertelsmann Digital Media Investments, with participation from The Weather Channel, The Associated Press, TF1 and existing investors NantMobile, lool Ventures and Horizons Ventures and brings total funding to $30.8 million. The Connatix round was led by Volition Capital.

    While the companies have different value propositions, they’re both playing to the broader industry trends of enabling publishers to enrich their properties with more video, which creates more opportunities for video advertising.

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  • Native Video: What Publishers Need to Know

    While digital consumers used to search the internet for content, several years ago Facebook began pushing content to us. And as our attention spans got shorter and shorter, we no longer wanted to read past the first paragraph of an article. But our eyes are still drawn to sound and motion, so we want to consume all of our content and news in video form.  

    The news cycle is no exception. In digital publishing, the most successful companies are those that have the foresight to stay ahead of the technological curve. Even as publishers face huge monetization challenges, they have discovered something new: native video.

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