Wednesday, August 24, 2016, 2:52 PM ET|Posted by Will Richmond
Leading up to VideoNuze’s SHIFT // 2016 Programmatic Video & TV Advertising Summit on November 30th in NYC, VideoNuze will be publishing a series of interviews with industry executives that help explain the industry and provide attendees with background information for the SHIFT discussion sessions. Today, I’m pleased to share an interview with Derek Mattsson, who is president of Placemedia. Read on to learn more about programmatic TV’s opportunities and challenges, the impact of this year’s upfront, the role of TV networks’ data initiatives and much more.
Wednesday, February 24, 2016, 10:08 AM ETPosted by:Derek Mattsson
If 2015 was the year the industry started to talk about programmatic TV, we think 2016 will be the year the industry starts to really adopt programmatic TV.
In 2015 we saw leading demand side providers announce multi-screen programmatic solutions that included linear TV. While some of those announcements came as early as first quarter, the first volume of programmatic TV orders started to surface in early fourth quarter. As a result, orders from digital demand side providers accounted for a very small percentage of programmatic orders in 2015 but set the stage for 2016.
Posts for 'placemedia'