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Analysis for 'Advertising Week'

  • VideoNuze Podcast #293: Digging Into Key Takeaways from Advertising Week

    I'm pleased to present the 293rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    In today’s edition, Colin and I dig into my 5 key takeaways from Advertising Week NYC, which I posted a couple days ago. We review them one by one, sharing additional data points and examples that help flesh each one out. Clearly there are many cross-currents in the TV and video advertising business currently, which are creating lots of opportunities and challenges.

    Listen in to learn more!

    And remember, on Tuesday, December 1st in NYC VideoNuze is hosting SHIFT // 2015 Programmatic Video & TV Advertising Summit, which will help demystify many of issues swirling around programmatic video & TV. Early bird registrants can win a 50-inch Roku TV and save now!

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

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  • 5 Takeaways from Attending Advertising Week

    Last week I attended Advertising Week in NYC. For those unfamiliar with Advertising Week, it’s 4 days of wall-to-wall sessions on a broad range of advertising-related topics, featuring some of the biggest names in the industry. The sessions are at various venues in the Times Square area. For the marquee sessions, long lines form well in advance. The logistics for the organizers are pretty bewildering, but everything comes together well and it’s easy to navigate.

    I focused on attending as many of the video advertising-related sessions as possible and below I’ve shared 5 of my main takeaways.

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