Cognitive Networks has raised $14.5 million from new investor Hearst Ventures, existing investors DCM Ventures and Rogers Venture Partners plus two undisclosed strategic partners, to bolster its mission of "making smart TVs smarter." Cognitive's Automatic Content Recognition (ACR) on smart TVs detects in real-time what content is playing and then, via Cognitive's ENGAGE API, triggers a message back to the content provider or advertiser so that an interactive HTML5 app can be displayed to the viewer. The apps can be synched with either live or on-demand content and are fully opt-out by smart TV owners. The new funds will be used to further expand Cognitive's ACR platform.
Topics: Cognitive Networks
Startup Cognitive Networks has announced that its Automatic Content Recognition (ACR) technology has been integrated by LG, making it the first big Smart TV manufacturer to deliver "enhanced TV" experiences.
As Michael Collette, CEO of Cognitive explained to me in a recent briefing, the company makes Smart TVs aware of what content is being displayed on screen instead of being "blind" as they currently are. Cognitive's ACR works by packaging pixel map information from the screen and sending it to the cloud where it is compared to an index of known fingerprints. The resulting data is fed in real time via Cognitive's "ENGAGE" API back to the Smart TV so that app providers can provide interactive experiences to viewers.