Tuesday, August 23, 2016, 12:01 PM ET|Posted by Will Richmond
New research commissioned by ad tech provider HIRO Media and conducted by Nielsen Media Lab reveals that relevant content to a target audience drove a 30% increase in viewers’ recall and purchase intent derived from online video ads. This kind of halo effect is common in TV where the program influences the brand. The most pronounced increase found in the research was a 65% effectiveness increase for sports content and male-oriented auto ads.
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