Analysis for 'Zero Point Zero Productions'

• Tumi Backs New Bourdain Web Series While Avoiding TV Ads

  Monday, March 12, 2012, 9:53 AM ET

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  Posted by Will Richmond

  More proof that online video is opening up new advertising and engagement possibilities beyond traditional TV, as premium travel lifestyle company Tumi - which has never run a TV ad - has opted to exclusively sponsor a new web series called "Bourdain's TV Crew." Tumi's SVP, Brand Management, Alan Krantzler told me last week that its commitment was driven by a desire to increase brand awareness among younger customers and to leverage Bourdain's large Facebook fan base to build its own.

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  Categories: Advertising, Brand Marketing, Indie Video

  Topics: Anthony Bourdain, Outrigger Media, Tumi, Zero Point Zero Productions