Twitvid is broadening its mission today, from being a way to share mobile videos to Twitter, to becoming an "open social video network" that allows users to subscribe to particular channels or video feeds that interest them. The channels could be based on topics, people or brands, and consist of videos sourced from YouTube, Vimeo and Twitvid itself initially, with others to follow. Twitvid's CEO Mo Adham explained to me last week that because users are prone to view video from multiple sources, the new initiative helps simplify the overall video experience. When selecting a particular channel, all the new videos that have been added to it auto-play. Channels can be private or public and shared via social networks with friends and followers.
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